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Press Releases
91Èȱ¬i wins Grand Prix at the AFDESI Awards
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91Èȱ¬i, the 91Èȱ¬'s interactive TV service, picked up three prestigious awards at the AFDESI Interactive TV Awards including the Grand Prix.
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The interactive version of Waking The Dead scooped two awards, for Best Design and Best Set Top Box Application.
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The 91Èȱ¬'s Multiplatform Productions, 91Èȱ¬ Vision team – along with Future Media & Technology and 91Èȱ¬ Drama – produced the ground-breaking and innovative service, which accompanied the popular 91Èȱ¬ One crime drama earlier this year.
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The Waking The Dead interactive service on digital satellite was technically advanced for the project. Through using zoom and visual fades, within the application, the team created a world in which the audience was in control – offering them a unique and immersive user experience, with production values matching the quality of the main TV programme.
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The 91Èȱ¬ also won the Grand Prix for its contribution to interactive TV services for 2006/7, a year in which it also was awarded an International Emmy for its 91Èȱ¬i service, now used by over 11 million UK viewers a week.
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Rahul Chakkara, 91Èȱ¬ Controller of TV Platforms, said: "We are delighted to have received three such prestigious awards. The 91Èȱ¬ has always been committed to offering a quality and innovative interactive television service and these awards prove that the industry recognises our on going efforts."
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AFDESI, the interactive TV professional organisation, received 92 applications, from 17 countries, for the International Interactive TV Awards 2007 – the most famous competition for the IdTV community.
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The awards ceremony took place at the Hotel Rey Juan Carlos on 30 October 2007 in Barcelona, Spain.
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