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91Èȱ¬ Sport retains The Masters in new three-year deal
91Èȱ¬ Sport has retained the broadcasting rights to The Masters golf tournament by securing a three-year extension to its current contract with Augusta National Golf Club.
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The Masters has been broadcast by 91Èȱ¬ Sport every year since 1986 and this unprecedented deal ensures UK coverage of the world's most prestigious golf tournament remains exclusively with 91Èȱ¬ Sport up to and including 2010.
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The agreement provides the 91Èȱ¬ with live television and radio rights, plus additional online rights.
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On the new deal, 91Èȱ¬ Director of Sport, Roger Mosey, said: "This three-year deal marks a significant milestone in the relationship between the 91Èȱ¬ and The Masters.
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"We are proud of our history together, and this allows us to continue to develop the relationship – and guarantees free-to-air coverage of a truly great tournament to the UK public."
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Notes to Editors
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Current 91Èȱ¬ golf broadcasting rights:
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- The Open, The Women's Open and Walker Cup – live TV and online rights until 2011 and radio and online rights until 2009.
- The Ryder Cup – TV highlights, live radio and online rights until 2012.
- BMW PGA Championship, The Barclays Scottish Open, The Quinn Direct British Masters and HSBC World Match Play Championship – shared live TV, radio and online rights and highlights until 2012.
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PL2
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