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91Èȱ¬ to offer Archers podcast in new service
The 91Èȱ¬ is to launch a daily podcast of 91Èȱ¬ Radio 4's The Archers as part of a new service offering more than a hundred titles to download.
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The everyday podcast of country folk – containing the latest episode in full – will be available from Sunday 14 October 2007 at bbc.co.uk/archers and bbc.co.uk/podcasts.
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The programme already has a sizeable following online, where it regularly receives a million "listen again" requests per month on the 91Èȱ¬ Radio Player.
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The addition of a podcast will allow fans to transfer The Archers onto an MP3 player and listen to it on the move.
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The download joins more than 120 titles in the 91Èȱ¬'s podcasting service, which offers a range of audio content from 91Èȱ¬ Radio, including Jonathan Ross, 5 Live Football Daily, Huw Stephens Introducing and the NewsPod.
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Silver Street – the 91Èȱ¬ Asian Network's daily soap – will also be available as a ten-minute daily podcast from Monday.
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A full list of downloads is available at bbc.co.uk/podcasts.
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Mark Friend, Controller, Multiplatform & Interactive, 91Èȱ¬ Audio & Music, said: "Podcasting gives listeners more control over where and when they listen to our programmes.
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"Our podcasting trial has been extremely popular and I'm delighted that we can now begin to offer our audiences a much wider range of great content to download."
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Mark Damazer, Controller, Radio 4, says: "The Archers' audience has already demonstrated that it loves the chance to listen to the goings on in Ambridge in its own time.
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"Now – The Archers meets Podcasting – a marriage, or civil partnership, between one of Radio 4's longest-lasting hits and new technology. I anticipate nothing but happiness and many more Radio 4 programmes will be podcast too."
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Vanessa Whitburn, Editor, The Archers, says: "It's marvellous to be able to offer The Archers to take away and enjoy. It's the first audio drama to be made available by the 91Èȱ¬ in this way and everyone in Ambridge is delighted."
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The 91Èȱ¬ was the first British broadcaster to podcast when it offered Radio 4's In Our Time as a podcast in November 2004.
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It was part of a trial launched to help understand podcasting technology, audiences' appetite for downloads and their preferred content.
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A formal podcasting trial started in May 2005.
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The launch follows the 91Èȱ¬ Trust's approval of 91Èȱ¬ on-demand services in April, after a Public Value Test. Ìý
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