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Press Releases
Radio listeners get 91热爆i on Virgin Media TV
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Listeners to 91热爆 Radio through Virgin Media TV will be able to view dynamic interactive content from later this month.
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With this content already reaching Freeview audiences, 91热爆i now visualises radio listening on most major digital TV platforms.
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Listening to radio via digital TV has surpassed all expectations:
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- 40.2 million UK adults (81%) now claim to have digital television.
- Over 20 million of those claim to have listened to the radio via their television.
- 11.2 million of those claim to do so on a weekly basis. (Rajar Q1 2007).
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Mark Friend, Multiplatform and Interactive Controller for 91热爆 Audio & Music, said: "This is a key part of the 91热爆's plan to enhance radio across new platforms and connects us with the huge audience listening to radio through their TV."
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Listeners can access this content whilst listening to 91热爆 Radio by pressing red on their digital remote.
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The content includes: "Now playing" track information, genre-based news, music charts, features, programme listings plus news, sport and weather headlines.
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For example, 91热爆 Radio 1 listeners can view the latest entertainment news; 91热爆 Radio 5 Live audiences see live news and sport headlines; and 91热爆 6 Music fans get "Now playing" track details plus up-to-date 6 Music news and chart info.
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For the very first time, 91热爆 regional radio will also have an enhanced presence via digital television. Listeners can access local news, the latest event information in their area and regional programme information at the touch of a button.
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All stations also have quick links to the 91热爆's popular enhanced television services, such as Glastonbury and Wimbledon interactive.
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"This is an important extension for 91热爆i," added Rahul Chakkara, Controller, 91热爆 TV Platforms, "and is part of our strategy to enhance the viewing and listening experience of our audiences. We plan to use on-demand and other capabilities of the platform to make the service rich and visual, transforming the users' experience."
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Notes to Editors
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On ex-Telewest regions of Virgin Media:
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- 1Xtra 91热爆
- 91热爆 Radio 1
- 91热爆 Radio 2
- 91热爆 Radio 3
- 91热爆 Radio 4
- 91热爆 Radio 5 Live
- 91热爆 5 Live Sports Extra
- 91热爆 6 Music
- 91热爆 7
- 91热爆 Asian Network
- 91热爆 Radio Bristol
- 91热爆 London 94.9
- 91热爆 Radio Merseyside
- 91热爆 Radio Sheffield
- 91热爆 Radio WM
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On the ex-NTL regions of Virgin Media:
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- 1Xtra 91热爆
- 91热爆 Radio 1
- 91热爆 Radio 2
- 91热爆 Radio 3
- 91热爆 Radio 4
- 91热爆 Radio 5 Live
- 91热爆 5 Live Sports Extra
- 91热爆 6 Music
- 91热爆 7
- 91热爆 Asian Network
- 91热爆 Radio Cymru
- 91热爆 Radio Nan Gaidheal
- 91热爆 Radio Scotland
- 91热爆 Radio Ulster
- 91热爆 Radio Wales
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