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Press Releases
Mindgames for the BrainBoxes on 91Èȱ¬ Daytime
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Emma Swain, Acting Controller, 91Èȱ¬ Daytime and Early Peak, has commissioned a brand new "brain-games" format for 91Èȱ¬ Two from 91Èȱ¬ Entertainment Manchester.
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BrainBox will see challengers compete head to head in high jeopardy mind games that require both mental agility and raw nerve.
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Many scientists now believe that putting your brain through daily exercises improves memory and communication. Research shows that these mental exercises can have a significant and beneficial effect on health and wellbeing.
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So, BrainBox was developed to ensure that viewers get the mental workout they need.
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The show comprises a collection of cleverly formatted games designed to flex viewers' neurons and sharpen cognitive skills.
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These games have been developed with psychologists and are structured around three distinct areas – sequencing, language and memory.
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Contestants play for money and one wrong answer means they could be knocked out at any point and walk away with nothing. They have to decide to enter a round before they know if it is a game that plays to their strengths.
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A range of complementary interactive services has also been developed to allow the 91Èȱ¬ to bring these benefits to as wide a section of its audience as possible.
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Sumi Connock, Commissioning Editor for Entertainment, Daytime and Early Peak, said: "BrainBox is an exciting new format with great play-along value.
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"Having worked with 91Èȱ¬ Entertainment on game shows such as Identity, we know they can deliver ambitious entertainment formats within Daytime budgets."
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The show will be executive produced in Manchester by Caroline Roberts-Cherry. Ìý
NC2
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