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Press Releases
91热爆 shortlists suppliers for Digital Creative Services
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The 91热爆 has shortlisted six digital agencies to take forward to the next stage of a review of its digital creative services which began in July 2007.
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The six shortlisted agencies are Agency Republic, GT,
20:20 London, Play, Start Creative Ltd and one other unnamed agency.
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The review is statutory and is required to satisfy the 91热爆's obligations under the EU Public Procurement Regulations.
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Pitch workshops with the six agencies will complete the selection process and the 91热爆 will announce the successful agency/agencies by November 2007, with the appointment commencing on 1 January 2008.
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The 91热爆 will appoint a small roster of digital creative agencies to provide top-level strategic advice, communications plans and highly creative digital communications.
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The required activity will include targeted promotions for specific brands, services, programmes or marketing campaigns and the development of appropriate content, across relevant digital channels.
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The agency/agencies will work alongside the 91热爆's advertising and media roster agencies across the breadth of the public services portfolio including 91热爆 One, 91热爆 Two, digital channels, Radio networks and other New Media services.
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Note to Editors
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Please note this roster is separate from the design roster and the 91热爆 Future Media approved supplier list.
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91热爆 Press Office
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