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Money Programme is first 91Èȱ¬ show to broadcast in Second Life
The Money Programme will be the first 91Èȱ¬ Television programme broadcast in
virtual online world Second Life.
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Reporter Max Flint and his spiky-haired
alter-ego, MP Masala, travel deep into cyberspace to meet its virtual
entrepreneurs, and find out how real fortunes are made.
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The programme will explore two different examples of these virtual
worlds.
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First, places such as Second Life, which attempts to recreate the
real world, with real trading and real money changing hands, but which is
free to enter.
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Multi-nationals like Reebok, Nissan and Calvin Klein are
also getting in on the act and making real money selling "virtual"
products in Second Life.
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Secondly, Massively Multiplayer Online Games (MMORPG) which charge
monthly subscriptions to participants, like World of Warcraft which has more than
eight million paying members.
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Both Second Life and MMORPGs are proof that
there are real fortunes to be made in cyber space.
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Flint (the real one, that is) travels to San Francisco to meet one of the
industry's biggest names: Philip Rosedale, the creator of Second Life.
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He
also meets the people behind Reebok's virtual shop, and then in London
visits marketing company Rivers Run Red.
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Rivers Run Red has amassed a
multi-million pound turnover by doing all its business inside virtual
worlds, including creating the cinema in Second Life where The Money
Programme will be "screened".
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But virtual riches bring virtual crime, and the programme will also look
at how the industry is responding to MMORPG players who illegally trade
items for real money.
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There are two ways to watch this episode of The Money Programme...
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In the real world, you can see it on Friday 1 June 2007 at 7pm on 91Èȱ¬ Two.
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If you are in Second Life, get your avatar to the Rivers Run Red Cinema
(coordinates Rivers Run Red 200, 123, 45) at 7pm, 8pm and 9pm on 1 June
to see the first 91Èȱ¬ programme broadcast in Second Life.
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Notes to Editors
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The film was taken into Second Life with the help of the 91Èȱ¬'s Future Media & Technology Division, headed by Ashley Highfield.
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