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Press Releases
Growing band of listeners pushes Radio Scotland to eight-year high
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Buoyant 91Èȱ¬ Radio Scotland is celebrating its strongest set of listening
figures for eight years.
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The latest Rajar (Radio Joint Audience Research Ltd) report for the final
quarter of 2006 shows the number of listeners attracted to the station has
risen again - to 1,096,000 or 25.8% of the population.
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That weekly reach total is up 157,000 from the previous quarter's figure of
939,000 (22.1%), strengthening Radio Scotland's position as the station
that reaches the most listeners in Scotland.
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Year-on-year the weekly reach rose from 1,017,000 (24.3%) as the audience
continued to show its approval of the station's range of quality programming
from comedy and music to current affairs, sport and the arts.
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Radio Scotland figures are part of an outstanding overall performance for
the 91Èȱ¬ in Scotland.
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The combined weekly reach of 91Èȱ¬ stations listened to in
Scotland was 2,525,000 (59.4%) - also the highest overall total since 1999.
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Jeff Zycinski, Head of Radio at 91Èȱ¬ Scotland, said the outstanding figures for
the station were a testament to his talented team of programme makers and their
response to the audience's wishes.
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He said: "A success story like this doesn't happen by accident... it's all down to
the creative enthusiasm of everyone at 91Èȱ¬ Radio Scotland.
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"We've asked our listeners what they want from the station and our programme
teams have responded to that with so many new ideas and programme formats.
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"We've had new voices on air and familiar voices doing new things.That spirit of
innovation and imagination will continue throughout 2007.
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"Our multi-platform celebration of Scotland's Music is just one example, but
added to that are our plans for new comedy, drama and investigative
documentaries.
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"Our sport programmes continue to attract new listeners and I
have no doubt our coverage of the Scottish election campaign - in programmes
such as Good Morning Scotland and Scotland At Ten - will become a must-listen
for anyone interested in politics.
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"In an increasingly crowded and competitive market, 91Èȱ¬ Radio Scotland aims to
provide a diverse range of programmes and to reach audiences in every part of
Scotland."
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Among the programmes listeners enjoyed during the quarter were Freefalling, a
comedy about a man's mid-life crisis, The Pain Of The Game, a series of
revealing interviews with sporting legends, and Paper Tigers, which told the
inside stories behind the landmark headlines of the newspaper industry.
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Meanwhile Radio Scotland's own figures show a steady growth in online
listening.
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There were 362,000 requests across the whole quarter for live streaming of Radio Scotland - up on last quarter's 333,000.
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The Iain Anderson Show received
the most "listen again" requests from the station with 79,000 over the quarter
followed by Travelling Folk with 47,000.
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JG2
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