 |
Press Releases
People starting to watch less TV as online video boom grows, suggests 91Èȱ¬ News
Website survey
|
People are starting to watch less TV as the online video boom grows, suggests a 91Èȱ¬ News survey.
Ìý
Some 43% of UK people who watch video from the internet or on a mobile device at
least once a week said they watched less normal TV as a result.
Ìý
And online and
mobile viewing is rising - three quarters of users said they now watched more than
they did a year ago.
Ìý
From today (27 November 2006) the 91Èȱ¬ News Website is running a series of special
features looking at the future of TV.
Ìý
The website's survey also suggests that online video viewers are still in the
minority - just 9% said they did so regularly.
Ìý
Another 13%
said they watched occasionally, while a further 10% said they expected to start in
the coming year.
Ìý
But two-thirds of the population said they did not watch online and could not
envisage starting in the next 12 months.
Ìý
In the survey, one in five people who watched online or mobile video at least once
a week said they watched a lot less TV as a result.
Ìý
Another 23% said they watched a bit less, while just over half said their TV
viewing was unchanged.
Ìý
Some 3% said online video inspired them to watch more TV.
Ìý
Online and mobile video is far more popular among the young, with 28% of those aged
16 to 24 saying they watched more than once each week.
Ìý
An average of 10% aged 25 to 44
were net video regulars, with that figure falling to just 4% of over-45s.
Ìý
Earlier this year, media regulator Ofcom said the number of 16 to 24-year-olds
watching TV in an average day had dropped 2.9% between 2003 and 2005.
Ìý
Comedian Ricky Gervais, whose audio and video podcasts have become hits on the web,
said amateur video would never replace TV - but broadcasters would harness the
power of the internet.
Ìý
"You can't knock up an episode of The Sopranos or 24 on a little handheld digital
camera," he told the 91Èȱ¬ News website.
Ìý
"I don't think you'll ever be able to
sidestep TV or DVD. But TV companies will embrace it."
Ìý
The choice offered by new platforms was "exciting", he said, and any future
developments depended on how many people started using the technology.
Ìý
"I'm sure when the 91Èȱ¬ first launched, they were going: 'Ah, not many people have
got tellies. Who's watching this?' So it's good to get your act together. And then
people catch up with the know-how and the means to watch it."
Ìý
The 91Èȱ¬ News Website Future TV special includes the interview with Ricky Gervais, predictions from other
leading TV figures, a guide to new TV technologies and exclusive videos of "famous" YouTubers talking about online video.
Ìý
Go to bbc.co.uk/futuretv.
Ìý
Notes to Editors
Ìý
ICM interviewed a random sample of 1,008 adults aged 18+ recruited from the ICM
online panel between 17 and 19 November 2006 for the 91Èȱ¬.
Ìý
They also interviewed a random
sample of 1,062 people aged 16+ by telephone.
Ìý
Panellists were recruited from across the country and the results have been
weighted to the profile of all adults.
Ìý
ICM is a member of the British Polling
Council and abides by its rules.
Ìý
NL
Ìý
|
Printable version