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Radio Scotland regains top spot as the station with the highest reach
91Èȱ¬ Radio Scotland has turned in another strong performance to reclaim the position as the station that reaches most listeners in Scotland.
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The latest Rajar (Radio Joint Audience Research Ltd) report, for the third quarter of 2006, underlines the range of quality programming which continues to hit the mark with listeners.
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Weekly reach rose during the quarter from 927,000 listeners, (or 21.8% of the population) to 939,000 (22.1%).
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The number of hours the listeners tuned in for each week over the same period was also up by more than an hour to eight hours.
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Jeff Zycinski, Head of Radio at 91Èȱ¬ Scotland, said the strong results were particularly pleasing as the quarter included several weeks without football - traditionally one of the biggest attractions for the audience.
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He said: "This is another good performance which shows a high level of appreciation from our audience for the choice of quality of programming we deliver.
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"It is heartening to note that the increases were achieved during a quarter which included just six weeks of the Scottish football season.
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"Since the season kicked off, we have again scored big results - peaking at over 35% share on Saturday afternoons."
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He said the increase in listening figures also followed a series of presentation changes, including the Good Morning Scotland team, and the introduction of new music formats, such as Bryan Burnett's Summer of Song.
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He added: "I am delighted that our innovations, as well as our traditional favourites, have proved such a popular mix with our audience."
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91Èȱ¬ Scotland's own figures show that online listening is rising again. There were 333,000 requests across the whole quarter for live streaming of Radio Scotland.
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Pipeline received the most 'listen again' requests from Radio Scotland with 131,000 in quarter three 2006, followed by The Iain Anderson Show with 60,400 requests.
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