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Press Releases
Saatchi & Saatchi's Kati Holloway to join 91Èȱ¬ Communications
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The 91Èȱ¬ has appointed Kati Holloway as Communications Project Manager, working with Head of Communications Sally Osman in the organisation's Marketing, Communications and Audiences (MC&A) team.
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Kati, 29, currently Marketing and Corporate Communications Director for Saatchi & Saatchi UK, will be part of a central team developing the 91Èȱ¬'s integrated communications strategy with key opinion formers as it begins the next Charter period.
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The appointment within the MC&A team is part of the 91Èȱ¬'s broader transformation to organise for rapid change in the media environment and in audience expectations.
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Kati will play a key role in helping transform perceptions of the 91Èȱ¬ from a traditional broadcasting institution to a modern creative multimedia organisation delivering public value, with particular focus on the run-up to the London Olympics and digital switchover in 2012.
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In her role as Marketing Director of Saatchi & Saatchi UK, Kati had overall responsibility for Marketing and Corporate Communications, internal, external and event management, reporting directly to the Chairman and CEO.
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She combined understanding of the agency's objectives with knowledge of media and social trends data to create unique, forward-looking communication strategies to reposition Saatchi & Saatchi as a thought leader and innovator in the industry.
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She also led global PR launches for two new companies, including GUM@Saatchi, and managed two significant management changes.
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Kati has had some experience of the 91Èȱ¬ in recent years, managing the filming of the 91Èȱ¬ documentary Inside Saatchi & Saatchi and the appearance of Saatchi & Saatchi in The Apprentice.
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Prior to Saatchi & Saatchi, she was PR and Marketing Manager at Currenex, an online financial firm in the City; and is a graduate of the University of Kentucky, USA, and the University of Seville in Spain.
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Sally Osman, Head of 91Èȱ¬ Communications, said: "Kati has great energy and insights and will bring some new thinking. She has a proven track record in delivering innovative, powerful and effective communication programmes.
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"I'm delighted she'll be joining us at the start of a new chapter at the 91Èȱ¬."
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Kati Holloway said: "This is an extraordinary opportunity. The 91Èȱ¬ has a profound vision for the future and a commitment to outstanding creativity.
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"I have not come across any company where this is embraced so universally and with such passion. I cannot wait to be part of it and work with Sally and the team."
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Kati will join the 91Èȱ¬ in December.
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91Èȱ¬ Press Office
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