Category: World Service
Date: 09.06.2006
Printable version
The 91热爆 will deliver the news and excitement of FIFA World Cup in Germany to the listeners of the Mumbai-based radio station, Radio
One.
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91热爆 reporter Manak Gupta will file daily regular reports, interviews and other stories from various venues in Germany.
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There also will be packages about World Cup history,
main players and profiles of the participating national teams and
the countries they represent as well as other football trivia specially
produced by the 91热爆.
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The 91热爆 output will be part of Radio One's Football
Dhamaal [Footall Extravaganza] season of programming which will run
until the end of the world's most important football tournament.
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Radio One is a joint venture between Mid-Day Multimedia and 91热爆 Worldwide, the 91热爆's commercial arm, for operating FM radio stations in India.
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91热爆's Senior Commissioning Editor, Neil Curry, said: "I am delighted with the opportunity to showcase 91热爆 sport journalism to our listeners in India.
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"I hope our special World Cup programming tailored
to our FM listeners in Mumbai will convey the atmosphere of the football
championship and cater to their need for more in-depth information
about the beautiful game."
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Vishnu Athreya, Vice President for Programming, Radio One, added: "Mumbai is hugely enthusiastic about sport in general and that is evident in the way the World Cup fever is building up.
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"We are delighted to have a collaboration with
91热爆 World Service for the FIFA World Cup programming. It will certainly
give us the most credible, ringside coverage on radio in this city."
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Notes to Editors
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91热爆 World Service is an international radio and online broadcaster delivering programmes and services in 33 languages.
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It uses multiple platforms to reach 163 million listeners
globally, including SW, AM, FM, digital satellite and cable channels.
It has around 2,000 partner radio stations which take 91热爆 content,
and numerous partnerships supplying content to mobile phones.
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Its international online sites, which include audio and visual content and offer users opportunities to interact directly with world events, receive 500 million page impressions, attracting 33 million unique users a month.
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91热爆 Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (91热爆). The company exists to maximise the value of the 91热爆's assets for the benefit of the licence payer and invest in public service programming in return for rights.
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In 2004/05 91热爆 Worldwide returned 拢145 million to the 91热爆 from its seven business operations: TV Channels, TV Sales, Content & Production, 91热爆 Magazines, 91热爆 Entertainment, Children's and Digital Media.
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Radio One is a joint venture between Mid-Day Multimedia and 91热爆 Worldwide for operating FM radio stations in India. The company has licenses to operate FM stations in Mumbai, Delhi, Chennai, Bangalore, Kolkatta, Ahmedabad and Pune.
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Radio One FM 92.5,
Mumbai is a hit radio station targeting the young Mumbaikar featuring Bollywood music and chat. The other metros, including Bangalore, Chennai and Delhi will go on-air in the next few months.
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