Category: World Service
Date: 28.04.2006
Printable version
Two million movie lovers in Tanzania will see a 91Èȱ¬ advertisement, filmed in Tanzania, when a mobile cinema visits their region.
Ìý
The ad - promoting the availability of 91Èȱ¬ programmes through partner station Radio Free Africa - will play for three months from 3 May 2006.
Ìý
Mobile cinemas carrying the ad will visit areas around Arusha, Dar es Salaam, Dodoma, Kilimanjaro, Morogoro and Tanga reaching approximately 2.5 million people.
Ìý
Tido Mhando, Head of 91Èȱ¬ Swahili, said: "We value our audiences and we are always looking for new ways to reach them.
Ìý
"A significant number of our audiences live in the rural areas so reaching them through mobile cinemas seemed like the obvious choice.
Ìý
"The advertisement was first shown on domestic channel Star TV in 2005 and proved to be very successful, now rural audiences, with limited access to television, can enjoy them too."
Ìý
The advertising space was booked through Kenyan advertising agency, Skyfire East Africa Ltd.
Ìý
The 91Èȱ¬ can be heard through Radio Free Africa in Mwanza on 89.8FM, in Shinyanga on 88.2FM, in Kagera on 94.1FM, in Arusha on 89.0FM, in Dar Es Salaam on 98.6FM, in Mbeya on 88.8FM, in Dodoma on 89.0FM, in Rukwa on 89.1FM, in Ruvuma on 89.6FM, in Mtwara and Lindi on 89.0FM, in Singida on 88.3FM, in Iringa on 93.5FM, in Tanga on 99.3FM, in Tabora on 90.0FM, in Kigoma on 90.0FM, in Morogoro on 93.8FM, in Kilimanjaro on 88.2FM, in Mara on 93.5FM and nationwide on 1377AM.
Ìý
It can also be heard on Radio One in Dar es Salaam on 89.5FM, Arusha on 95.3FM, Dodoma on 100.8FM, Mwanza on 102.5FM, Moshi on 1323AM and nationwide on 1440AM, Kiss FM, Sky 101.4 FM and Radio 5 Arusha.
Ìý
In Tanzania, the 91Èȱ¬ is available in Zanzibar on 94.1FM and in Pemba on 93.5FM.
Ìý
Notes to Editors
Ìý
91Èȱ¬ Swahili is the window to Africa and the world bringing accurate and up-to-date information to listeners in East and Central Africa with news and current affairs, sports, entertainment and features, every day, seven days a week.
Ìý
For text and audio, go to bbcswahili.com.
Ìý
91Èȱ¬ World Service broadcasts more than 25 hours of programmes a week specifically for Africa including Focus on Africa, which gives a daily round-up of news and analysis from around the continent, and Network Africa, which sets the day's agenda, seven days a week, with a popular mix of news, sport, features and music.
Ìý
Africa, Have Your Say is an hour-long interactive 91Èȱ¬ radio and online programme giving listeners an opportunity to have their say on a range of issues.
Ìý
The African Performance season showcases the work of African playwrights.
Ìý
