Category: World Service
Date: 03.03.2006
Printable version
91Èȱ¬ Hindi is revisitingÌýUttar Pradesh (UP), continuing its direct dialogue with audiences and engaging students in debate - this time about their education and aspirations.
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The 91Èȱ¬ My world, my voice campaign continues in Gorakhpur University on Sunday 5 March andÌýBaranas Hindu University (BHU) in Varanasi on Tuesday 7 March.
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It will then tour more than 40 locations across eastern UP, engaging students at smaller colleges in conversation about their studies and their future.
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My world, my voice visits colleges and markets in rural towns across UP, reachingÌýhundreds ofÌýyoung people.
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Conducted fromÌýspecial stands, 91Èȱ¬ quizzes with prizes will generate more interest in the 91Èȱ¬ Hindi output, especially its flagship morning and evening news and current affairs programmes, Aaj Ke Din and Aajkal.
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They will encourage local residents to test their knowledge of current affairs and the 91Èȱ¬ Hindi programmes, presenters and guest speakers.
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Host of the My world, my voice debates, 91Èȱ¬ Hindi Radio Editor Shivkant Sharma, says the initiative will further reinforce 91Èȱ¬ Hindi's ties with its audiences in India's heartland.
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"My world, my voice captures the essence of what 91Èȱ¬ Hindi is about. We make programmes for this audience - the same people we are going to meet and hear from throughout this tour.
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"The young people we are directly engaging with are India's future professionals and decision-makers. They are also a very important part of the 91Èȱ¬ Hindi audience.
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"We want to hear them out and to take their views to Hindi-speaking audiences across India and the rest of the world, wherever they are."
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The 91Èȱ¬ hasÌýonce again teamed up with India's Post Office whose branches acrossÌýUP will sell specialÌý91Èȱ¬ Hindi meghdoots.
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Alongside theÌýmain, interactive activity, the campaign incorporates an outdoor communications element, with colourfulÌýBollywood-style hoardings featuringÌýthe talented 91Èȱ¬ Hindi staff.
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NotesÌýto Editors
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91Èȱ¬ Hindi programmes are produced from studios in London and New Delhi and are set in a rolling format, with news, current affairs and features.
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The interactive morning and evening programmes, Aaj Ke Din and Aaj Kal, bring the 91Èȱ¬ Hindi listeners news, analysis and interviews on a range of issues, from current affairs and careers to showbiz and sports.
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91Èȱ¬ Hindi is available on shortwave and medium wave radio transmitters and via cable television.
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Hindi speakers across the world can access 91Èȱ¬ Hindi programmes in text and in audio at bbchindi.com.
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