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High infidelity - 91Èȱ¬ THREE's UK Love Map
On the eve of the most romantic day in the calendar, an online survey commissioned by 91Èȱ¬ THREE has revealed that, of those who took part in the survey, an extraordinary one in seven people have been unfaithful to their current partner.
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The 91Èȱ¬ online survey, achieving a massive 46,000 responses, further suggests that when it comes to married couples, men are more likely to cheat than women.
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A shocking one in five married men who engaged with the survey admitted to straying, whilst only one in 10 women admitted to be being unfaithful to their husbands.
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The survey also revealed a new, more ambivalent attitude to extra-marital affairs.
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Twelve per cent of women respondents stated their husbands had agreed to their fling, whilst only eight per cent of men said their wives had given consent to an affair, illustrating that men seem to be more tolerant about extra marital sex in the relationship than women.
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When asked would they cheat on their partner if there was no possibility of being found out, a quarter of married men (24%) who responded to the survey said 'yes', but only nine per cent of married women said they would consider an affair.
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And, when it comes to keeping an eye out for other potential partners, 84% of married men find themselves regularly attracted to other people, whilst only 61% of married women said that they found other men attractive.
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The survey was undertaken as part of the extensive research for 91Èȱ¬ THREE's The UK Love Map, to be shown on Wednesday 15 February at 9.00pm.
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The programme and accompanying website give a unique insight into how people are falling in and out of love in and around the UK, mapping everything from hot spots for singles, where the most marriages take place, to black areas for divorce and spinsters.
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Did you know.
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The Outer Hebrides (The Islands of Lewis and Harris) are the best place to meet single men, as they outnumber women three to one!
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The borough of Kensington and Chelsea has the highest proportion of single women to single men
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Manchester is the singles capital of the UK, with 71% of its population having single status
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Blackpool has the highest number of divorced people in the UK. Of its 21 electoral wards, two - Bloomfield and Claremont - are in the top five for divorced people in all 10,000 wards in the UK. With statistical irony, Blackpool is also the capital for Hen and Stag weekends
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Harrow, In London has the lowest divorce rate in the UK
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Cookstown in Northern Ireland has the highest number of people in the UK in their first marriages
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Gretna Green is the busiest town for weddings with more than 5.500 taking place last year. However, hot on the heals of Scotland's Las Vegas was Birmingham with an incredible 3,600 celebrated last year
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Hull has the highest number of cohabitant births with 53% of babies born to unmarried couples.
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Did you know source: The National Census.
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For more about the exclusive 91Èȱ¬ infidelity survey, and more details on the findings featured in The UK Love Map please visit bbc.co.uk/relationships.
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Notes to Editors
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All statistics featured in the programme are drawn from The National Census, 91Èȱ¬ online research, and interviews with various academics.
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The 91Èȱ¬ results are from a survey posted on the 91Èȱ¬'s Lifestyle website and reflect the answers that the respondents gave. Respondents volunteered to complete the survey and the survey sample is not representative of the UK population as a whole.
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Approximately equal numbers of men and women responded to the 91Èȱ¬ survey - 44% and 56% respectively.
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Just under half of the respondents were married - 43% (equal number of men and women).
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Use of above material must make reference to 91Èȱ¬ THREE's The UK Love Map, 15 February, 9.00pm, and the accompanying website bbc.co.uk/relationships.
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JA4
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