Category: Children's
Date: 06.02.2006
Printable version
Alan Yentob, 91Èȱ¬ Creative Director, has announced the appointment of Richard Deverell as the new Controller of 91Èȱ¬ Children's. In a simultaneous appointment, Anne Gilchrist takes on the new role of Creative Director, C91Èȱ¬.
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Alan Yentob said: "These two key appointments are designed to put creative renewal and a visionary strategy at the heart of our offer to children, across all services and media.
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"91Èȱ¬ Children's audiences are already living in the digital future and everything we make for them needs to set a standard for innovation and excellence.
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"Richard is an outstanding leader and strategic thinker who has the experience and vision to grasp the challenges and opportunities facing 91Èȱ¬ Children's.
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"I am confident he will build the output and reputation of the department both nationally and internationally.
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"Anne Gilchrist has a tremendous track record in children's programme making and commissioning. She will inspire producers and content developers inside and outside the 91Èȱ¬ to take the C91Èȱ¬ brand into a fully multi-media world."
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Currently Chief Operating Officer and acting Controller of Children's - and formerly Head of 91Èȱ¬ News Interactive - Deverell takes up the post with immediate effect.
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He said: "I feel very proud to be given the opportunity to lead Children's: together we have a wonderful opportunity to inspire a new generation of children with outstanding, innovative and absorbing programmes and services."
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The Creative Director role has been created to build C91Èȱ¬ into a thriving multi-media brand.
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Responsible for all content for the C91Èȱ¬ channel, the role will have editorial control of the C91Èȱ¬ online site and responsibility for children's output on 91Èȱ¬ ONE and 91Èȱ¬ TWO, ensuring effective scheduling, presentation and marketing of the C91Èȱ¬ brand in all its manifestations.
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Anne Gilchrist, currently Executive Editor Independents and Events in the department, will also take up her new post immediately and will deputise for Deverell.
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She said: "For me, this is the best job in children's broadcasting and I'm enormously excited about working with Richard and with in house and indie talent to realise a new creative vision for C91Èȱ¬."
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Notes to Editors
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Please note that the department, formerly known as C91Èȱ¬, has been renamed 91Èȱ¬ Children's.
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Richard Deverell
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Richard joined C91Èȱ¬ last year as Chief Operating Officer.
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Prior to this he spent ten years in 91Èȱ¬ News initially responsible for strategy, business development and marketing and subsequently running 91Èȱ¬ News Interactive where he lead the development of interactive and on-demand services including the 91Èȱ¬ News website.
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Richard is married with three young children.
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Anne Gilchrist
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Since 2005 Anne has been Executive Editor, Independents and Events for C91Èȱ¬.
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Prior to this she was Head Of Entertainment for C91Èȱ¬ for three years, also taking on responsibility for Blue Peter in 2004.
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From January 2001 to November 2002 Anne was Channel Executive for 91Èȱ¬ ONE, working closely with and deputising for Lorraine Heggessey throughout the relaunch of the channel.
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91Èȱ¬ Press Office
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