Category: Radio; Radio 1
Date: 27.10.2005
Printable version
Radio 1 up in reach and share
Record figures for Chris Moyles
Record share and robust reach for 91Èȱ¬ Radio
Biggest-ever audience for 91Èȱ¬ digital radio stations
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91Èȱ¬ Radio 1's reach and share continue to rise, thanks in part to a record performance from The Chris Moyles Show, according to figures released today, 27 October, by RAJAR (Radio Joint Audience Research Ltd.).
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The figures - covering the period of 27 June to 18 September - show the Breakfast Show extending its weekly reach among 15+ listeners to 6.5 million - up 0.24 million on the quarter and 0.36 million on the year.
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91Èȱ¬ Radio recorded its highest ever share of listening at 54.6%, compared with commercial radio's 43.5%.
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The 91Èȱ¬'s share reflects growth on the year (54.4% - the previous record) and the quarter (54%).
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The 91Èȱ¬'s weekly reach remains strong at 32.87 million: up on the year (32.51 million) and stable on the quarter (32.89 million).
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Jenny Abramsky, Director 91Èȱ¬ Radio & Music, said: "I'm very pleased to see Chris Moyles continuing to contribute to Radio 1's success.
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"I'm also delighted to see the growth of digital radio across the industry, which proves that radio remains relevant and appealing to young and old listeners in the digital age."
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Radio 1's reach amongst 15+ listeners is up to 10.33 million - its highest for more than two years and up on 10.04 million last year and 10.24 million last quarter.
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Share - at 9.4% - is the station's highest for four years and up on the year (8.6%) and the quarter (9.2%).
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The figures for the audience aged 4+ are 12.39 million (compared with 12.45 million last quarter and 12.23 million last year) and share amongst this age group is 9.6% (9.4% last quarter, 9.1% last year).
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Radio 2 remains the nation's biggest and most listened-to station, although both reach and share are slightly down; reach is at 12.86 million (13.06 million last year and 13.27 million last quarter) while share dips to 15.6% (16.1% last year and 16% last quarter).
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Radio 3 has 2.07 million listeners - up on the quarter (1.91 million) and stable on the year. Share is up to 1.2% against 1.1% for last quarter and year.
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Radio 4's reach and share continue to grow. The station's reach of 9.62 million is up on the quarter (9.59 million) and on the year (9.42 million), as is share, at 11.5% and up on the quarter (11.2%) and the year (11.3%).
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Radio Five Live (which records a combined reach with its digital service Five Live Sports Extra) has a reach of 6.17 million, up on the quarter (5.75 million) but down on the year (6.47 million). Share, at 4.7%, is also up on the quarter (4.4%) but slightly down on the year (5.0%).
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91Èȱ¬ Local and National Radio's reach is 9.86 million, down slightly on the quarter (10.08 million) and the year (9.93 million). Share also dips to 10.7%, down from the 10.9% of last quarter and last year.
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The 91Èȱ¬'s digital services gave a strong performance, with record reach for 1Xtra, 91Èȱ¬ 7, the Asian Network and Five Live Sports Extra, and increased share for 1Xtra, 91Èȱ¬ 7 and the Asian Network.
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1Xtra has 405,000 listeners - 113,000 more than last quarter (292,000) and well up on the year (312,000). Its share has also seen a marked improvement to 0.3%, from 0.1% last quarter and 0.2% last year.
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91Èȱ¬ 7's reach has climbed to 631,000, a big rise on the year (404,000) and quarter (472,000), while share at 0.3% is up on the previous quarter and year (0.2%).
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The Asian Network has 524,000 listeners (440,000 last quarter, 473,000 last year) and a share of 0.3% (0.2% last quarter, 0.4% last year).
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Five Live Sports Extra has a total reach of 482,000 compared with 394,000 last quarter and 424,000 last year. Its share is unchanged at 0.1%.
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91Èȱ¬ 6 Music's reach is up on the year at 285,000 (286,000 last quarter, 228,000 last year), while share is 0.1%, stable on the previous quarter and slightly down on the year (0.2%).
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The 91Èȱ¬ World Service has 1.42 million listeners - up on the quarter (1.14 million) and the year (1.36 million). Share is also up to 0.7%, from 0.5% last quarter and 0.6% last year.
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Notes to Editors
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| Weekly reach - 91Èȱ¬ Radio |
| Reach in thousands |
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| Ìý |
Sept 04 |
June 05 |
Sept 05 |
| All 91Èȱ¬ |
32,514 |
32,885 |
32,873 |
| All 91Èȱ¬ Network Radio |
28,643 |
28,783 |
28,898 |
| Radio 1 |
10,042 |
10,242 |
10,329 |
| Radio 2 |
13,060 |
13,271 |
12,859 |
| Radio 3 |
2,072 |
1,913 |
2,067 |
| Radio 4 |
9,422 |
9,592 |
9,621 |
| Radio Five Live |
6,398 |
5,677 |
6,052 |
Radio Five Live (including
Sports Extra) |
6,472 |
5,748 |
6,170 |
| 91Èȱ¬ Local / Regional |
9,928 |
10,077 |
9,856 |
| Weekly reach - 91Èȱ¬ Radio |
| Reach in thousands |
Ìý |
Ìý |
Ìý |
| Ìý |
Sept 04 |
June 05 |
Sept 05 |
| Five Live Sports Extra |
424 |
394 |
482 |
| 91Èȱ¬ 6 Music |
228 |
286 |
285 |
| 1Xtra |
312 |
292 |
405 |
| 91Èȱ¬ 7 |
404 |
472 |
631 |
| 91Èȱ¬ World Service |
1,365 |
1,144 |
1,421 |
| 91Èȱ¬ Asian Network |
473 |
440 |
524 |
| Audience share - 91Èȱ¬ Radio |
| Ìý |
Ìý |
Ìý |
Ìý |
| Ìý |
Sept 04 |
June 05 |
Sept 05 |
| All 91Èȱ¬ |
54.4% |
54.0% |
54.6% |
| All 91Èȱ¬ Network Radio |
43.5% |
43.1% |
43.9% |
| Radio 1 |
8.6% |
9.2% |
9.4% |
| Radio 2 |
16.1% |
16.0% |
15.6% |
| Radio 3 |
1.1% |
1.1% |
1.2% |
| Radio 4 |
11.3% |
11.2% |
11.5% |
| Radio Five Live |
4.9% |
4.4% |
4.6% |
Radio Five Live (including
Sports Extra) |
5.0% |
4.4% |
4.7% |
| 91Èȱ¬ Local / Regional |
10.9% |
10.9% |
10.7% |
| Audience share - 91Èȱ¬ Radio |
| Ìý |
Ìý |
Ìý |
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| Ìý |
Sept 04 |
June 05 |
Sept 05 |
| Five Live Sports Extra |
0.1% |
0.1% |
0.1% |
| 91Èȱ¬ 6 Music |
0.2% |
0.1% |
0.1% |
| 1Xtra |
0.2% |
0.1% |
0.3% |
| 91Èȱ¬ 7 |
0.2% |
0.2% |
0.3% |
| 91Èȱ¬ World Service |
0.6% |
0.5% |
0.7% |
| 91Èȱ¬ Asian Network |
0.4% |
0.2% |
0.3% |
