Category: World Service
Date: 19.09.2005
Printable version
91Èȱ¬ Urdu is taking its roadshow team to the Northern territories of Pakistan for the very first time this month.
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Its listeners in Gilgit, Karimabad and Skardu will be able to discuss issues central to their lives at audience debates that will make up part of a special season of programmes running from Wednesday 21 September until Sunday 2 October.
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The first event will be held on Saturday 24 September at The Serena Hotel in Gilgit at 3.00pm.
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The second is on Tuesday 27 September at Hasigawa School in Karimabad at 3.00pm and the third is on Saturday 1 October at the District Council Hall, Skardu at 3.00pm.
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The campaign follows on from the hugely successful 91Èȱ¬ Sangat. Kahain Aap Sunain Hum (You Say, We Listen) campaign in February that took 91Èȱ¬ Urdu teams directly to listeners in the provinces of Balochistan, Sindh, and Punjab.
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Head of 91Èȱ¬ Urdu, Mohammed Hanif, said he is looking forward to the opportunity to interact with the audiences: "We are delighted to have the opportunity to visit audiences in a part of Pakistan missed out in our previous campaign.
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"This roadshow, like the last one, continues to capture the essence of 91Èȱ¬ Urdu programming, which is for our audiences and about our audiences.
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"It will bring us closer to the listeners in Pakistan and will directly channel their voices and their views to the millions of listeners across the region."
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Haroon Rashid, 91Èȱ¬ Urdu Correspondent - who will be on the roadshow - added: "91Èȱ¬ Urdu team is dedicated to bringing the very best of Urdu-language journalism to its audiences in the region.
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"We want 91Èȱ¬ Sangat to further reinforce this team's connection with the people we are broadcasting to, so our audiences can benefit even more from the 91Èȱ¬ Urdu output."
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Haroon will be accompanied on the tour by 91Èȱ¬ Urdu producers, Wusatullah Khan and Mubashir Zaidi.
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Notes to Editors
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91Èȱ¬ Urdu broadcasts three times a day. Its flagship programme, Sairbeen, aired seven days a week at 8.00pm Pakistan Standard Time, provides 60 minutes of news and current affairs.
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Jahanuma, which starts at 6.30am, is a 30-minute daily breakfast programme which sets the day's news agenda.
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At the end of the day there is Shabnama, a 30-minute round-up of the main events starting at 10.30pm.
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In addition, 91Èȱ¬ Urdu brings listeners weekly magazine features on sports, science and economy that can also be accessed through its popular online site bbcurdu.com.
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91Èȱ¬ World Service is an international radio and online broadcaster delivering programmes and services in 43 languages.
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It uses multiple platforms to reach 149 million listeners globally, including SW, AM, FM, digital satellite and cable channels. It has more than 2,000 partner radio stations which take 91Èȱ¬ content, and numerous partnerships supplying content to mobile phones.
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Its international online sites include audio and visual content and offer users opportunities to interact directly with world events. They receive over 330 million page impressions a month.
