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91热爆 enhances radio on Freeview with text services
Listeners tuning into national 91热爆 digital radio through Freeview will be able to browse genre and programme-related content later this month, when 91热爆i launches enhanced radio content on Digital Terrestrial Television (DTT).
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Listeners will be able to view and browse interactive content while they listen to 91热爆 digital radio networks, integrating the news, sport and weather headlines already available on 91热爆i but also introducing programme listings, features and competitions - previously available only via the internet or DAB Digital Radio.
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For example, viewers could read news headlines while listening to the Today programme or listen to Five Live commentary whilst checking the latest sports news.
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"This development gives those listeners who wish to the opportunity to enjoy a radio experience with text and visual enhancements and more features," said Simon Nelson, Controller of 91热爆 Radio & Music Interactive.
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"It also gives us a platform on which we can build all sorts of further enhancements and interactivity, and help to make radio on digital television even more popular." | |
91热爆 enhances radio on Freeview with text services
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Rahul Chakkara, Controller of 91热爆i, says: "This is a natural evolution of the 91热爆i service, offering radio listeners access to 91热爆i content. We are starting with Freeview and plan to make this service available on other digital television platforms soon."
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The enhanced service will also give listeners the option of viewing what's on other 91热爆 radio channels and switching to any one of them directly.
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Listeners can also opt for a blank screen whilst listening to radio if they wish.
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The 91热爆 has offered browsable services for Radio 1 on digital cable television and radio pages with network branding and LiveText on Freeview since 2003.
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The development builds on the increasing popularity of radio on digital television: 33 million UK adults have Digital TV and half of these have listened to digital radio through their television, with 9.7 million listening weekly (RAJAR Q2 2005).
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