Category:
Factual
and Arts TV; Radio;
New
Media
Date: 28.04.2005
Printable version
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DoNation – Do Think,
Do Talk, Do Register, DoNate
DoNation, a major 91Èȱ¬ season highlighting the issues
around organ donation in the UK, launches in August 2005, commissioned
by 91Èȱ¬ Learning and 91Èȱ¬ ONE.
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Nine out of ten people in the UK say they support organ donation, yet
only two in ten have taken action and put their names on the NHS Organ
Donor Register. At the same time, the UK has a critical shortage of
organ donors (Source: UK Transplant NHS, 2005).
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DoNation will raise awareness, explain the facts, dispel myths and
encourage people to make an informed decision about whether to add their
name to the Register.
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The season features peaktime programmes on 91Èȱ¬ ONE, a dedicated website
on bbc.co.uk, and radio output on 91Èȱ¬ Radio 1, 91Èȱ¬ Radio 2, 91Èȱ¬ Asian
Network, 91Èȱ¬ 1Xtra and 91Èȱ¬ local radio.
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And, in an innovative development for the use of the interactive
red button, digital satellite viewers who decide they would
like to add their name to the NHS Organ Donor Register will be able
to do so by pressing red: they will then be taken through a multiple-step
process to enter their details. This option will be available throughout
the whole season.
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Headlining DoNation on 91Èȱ¬ ONE are:
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Life On The List: a five-part documentary series telling
personal stories about organ donation.
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Transplant (working title): following a kidney transplant
from a live donor.
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An interactive Casualty/Holby City special, where viewers
can vote by phone to determine the outcome of an organ donation storyline.
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An information-packed website - bbc.co.uk/donation
- will offer an interactive journey through the issues, including testimonies
from doctors and donor families. There is also a link to sign up to
the Register, with ecards to send to friends and family to inform them
of this decision.
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Liz Cleaver, Controller of Interactive Factual & Learning, says:
"From Hitting 91Èȱ¬ to Fat Nation: The Big Challenge, 91Èȱ¬ Learning has
produced some great public service initiatives in the past few years.
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"Continuing this tradition, DoNation will raise awareness of the
important issues surrounding organ donation through the unique range
of 91Èȱ¬ services."
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Notes to Editors
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UK Transplant is an NHS special health authority, responsible for
the matching and allocation of donated organs for transplant, and managing
the national transplant database and the NHS Organ Donor Register.
