Category: World
Service
Date: 27.04.2005
Printable version
The 91Èȱ¬ World Service is launching its first major direct
e-marketing campaign, which builds on the success of its
e-newsletters sent to thousands of listeners across the world.
Ìý
From Friday 6 May, the newly-designed World Service
E-Network, promoting the 91Èȱ¬'s international English
language radio and online output, goes weekly.
Ìý
Subscriptions will be driven via puff-boxes on 91Èȱ¬'s online site
bbcworldservice.com/schedules, and supported by online and on-air advertising.
Ìý
The 91Èȱ¬ World Service E-Network offers subscribers the benefits of
personalised content based on four key genres - World Affairs, Arts
and Culture, Science and Sport - and is available in text or html formats.
Ìý
Subscribers will also receive links to live online listening, access
to interactive debates and the chance to enter monthly prize draws.
Ìý
Alan Booth, Controller of 91Èȱ¬ World Service Marketing Communications
& Audiences, said: "For the first time, listeners will be able
to get in their inboxes an update every week on what's coming up on
91Èȱ¬ World Service.
Ìý
"In today's fast-changing media environment, people are bombarded
with choice. While there is a strong 91Èȱ¬ brand loyalty among our international
audiences, we feel it's important to keep them up-to-date and focussed
on the programmes we know they will enjoy."
Ìý
91Èȱ¬ World Service has appointed the UK-based digital agency, Broadsystem,
to handle the email delivery service and the micro-site creation.
Ìý
The marketing campaign for the re-launch is being handled in-house.
Ìý
Notes to Editors
Ìý
91Èȱ¬ World Service broadcasts programmes around the world in 43 languages
and is available on radio and online. It has a global audience of 146
million listeners.
Ìý
91Èȱ¬ World Service is available globally on short wave; on FM in 140
cities; and selected programmes are carried on around 2,000 FM and MW
radio stations around the world.
Ìý
The 91Èȱ¬ World Service websites receive around 280 million page impressions
every month.
Ìý
Broadsystem creates, manages and delivers customer and audience communication
strategies. It is the UK's leading provider of outsourced marketing
communications, providingÌýdata-driven customer contact services focussing
on three main areas of expertise: customer relationship management,
contact centre services, and media services.
Ìý
Broadsystem, a wholly-owned subsidiary of News International, has offices
in London, Bristol, and Manchester - with its head office in Gerrards
Cross.Ìý
Ìý
