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24 September 2014
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Best of Three

91Èȱ¬ THREE trials pioneering multi-screen application



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91Èȱ¬ THREE viewers will have the opportunity to become their own schedulers on Sunday nights in a pioneering trial starting on 1 May 2005.

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From 9.00pm on Sunday nights, digital satellite viewers will be prompted to press the red button and offered the choice of three of their favourite 91Èȱ¬ THREE programmes, in addition to the channel's live transmission.

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The programmes will be categorised under Dramatic, Funny and Real.

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On a sample Sunday evening content available could range from Nighty Night and Bodies to Little Angels.

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Stuart Murphy, Controller of 91Èȱ¬ THREE, says: "The 'Best of Three' multi-screen trial is a bold and ground-breaking new application which offers viewers more control and greater access to the wide range of programmes on 91Èȱ¬ THREE.

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"In the future we believe viewers will want to watch their favourite show when they want it and not wait until a scheduler decides to transmit it.

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"It's a key stepping-stone to true video on demand in a free-to-air digital environment, and shows that we are serious about 91Èȱ¬ THREE being the country's most innovative digital channel, which evolves as fast as the audience's tastes and needs."

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Emma Somerville, the 91Èȱ¬'s Head of Interactive Programming, says: "Interactive TV can really help our audiences engage with the 91Èȱ¬'s TV channels.

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"The 'Best of Three' multi-screen will test new ways of giving viewers more flexibility over when and how they want to enjoy our programmes."

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Viewers will be encouraged on air to try out the new service and the trial will last for six months.

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It is hoped that the service will help to explain the multi-genre offering of 91Èȱ¬ THREE content to audiences and enable them to get more value from the full range of programmes that the channel broadcasts.

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It will be designed to encourage them to sample programming they may not have engaged with before and to give them another opportunity to watch programmes that they might have missed.

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Notes to Editors

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The 91Èȱ¬ plans to offer this application on Freeview and digital cable if the trial is a success.

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On its first night on Sunday 1 May, 91Èȱ¬ THREE's 'Best Of Three' multi-screen application will offer viewers the first and second episodes of Nighty Night; the first and second episodes of the second series of Twisted Tales; and the first and second parts of the second series of Little Angels.


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Category: 91Èȱ¬ THREE
Date: 18.04.2005
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