The 91Èȱ¬ has launched a major TV advertising and billboard campaign in
Iraq, promoting the availability of the 91Èȱ¬ Arabic service programming
on seven FM frequencies across the country.
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Filmed in Iraq, a dynamic 30-second TV ad with the strapline Your
world, your news - on 91Èȱ¬ Arabic will appear on Iraq's first
independent satellite channel, Al-Sharqiya TV.
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Starting on Friday 1 April and running for the next 30 days, the ad
promotes the 91Èȱ¬ Arabic availability on FM relays in Iraq, including
96.0 FM in Mosul and Irbil, 89.0 FM in Al Kut, 89.0 FM in Al Amara,
89.0 FM in Baghdad, 100.0 FM in Al Naseriya, 90.0 FM in Basra and 92.9
FM in Kirkuk.
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The billboard campaign starts on Tuesday 12 April and will last for
12 months.
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It features two hands encircling a map of the Middle East and will
appear in high profile locations in Baghdad, Basra and Mosul.
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Alan Booth, Controller of 91Èȱ¬ World Service Marketing Communications
& Audiences, said: "The 91Èȱ¬'s position in Iraq is increasingly
strong, with at least 3.5 million people listening to 91Èȱ¬ Arabic, mostly
on FM.
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"We are keen on making even wider Iraqi audiences aware of the
world-class programming 91Èȱ¬ Arabic offers them.
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"With impartial and objective international news and analysis,
the 91Èȱ¬ keeps them up to date, putting the Arab agenda in the global
context."
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Notes to Editors
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Al-Sharqiya TV is Iraq's first independently owned satellite channel
launched on 11 June 2004 across more than 90 countries.
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The channel was set up by Iraqi media tycoon Saad al-Bazzaz, best known
as the founder of Al-Azzaman, a London-based newspaper for Iraqi exiles.
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91Èȱ¬ Arabic is the leading international radio news service in Arabic
and bbcarabic.com is the leading Arabic online news site.
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91Èȱ¬ Arabic broadcasts 24 hours a day, every day, with news on the hour,
every hour.
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91Èȱ¬ Arabic broadcasts to the whole Arab world on short wave and through
digital audio channels on the principal satellites covering the Arab
world.
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In most of the eastern Arab world, 91Èȱ¬ broadcasts are heard on medium
wave and in key cities the 91Èȱ¬ is available on FM.
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The award-winning site bbcarabic.com also carries a live audio feed
of 91Èȱ¬ Arabic radio.
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91Èȱ¬ World Service broadcasts programmes around the world in 43 languages
and is available on radio and online.Ìý
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It has a global audience of 146 million listeners and is available
globally on short wave; on FM in 140 capital cities; and selected programmes
are carried on around 2,000 FM and MW radio stations around the world.Ìý
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The 91Èȱ¬ World Service websites receive around 280 million page impressions
every month.
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