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Cruelty is now Britain's deadliest sin


Category: Factual & Arts TV

Date: 06.02.2005
Printable version


Britain is a nation of sinners, according to a specially commissioned MORI survey for 91热爆 ONE's The Heaven & Earth Show, Sunday 6 February, 10.30am.


Most of us admit to having committed most of the seven deadly sins at some time or another - many of them in the last month.


The poll asks if the seven deadly sins are still relevant to today's society, or if there are modern sins which have taken their place.


When asked which is Britain's deadliest sin, most people ignored the traditional seven deadly sins altogether, with cruelty comfortably topping the polls (39%), followed by adultery (11%), bigotry (8%) and dishonesty (7%).


Of the original seven deadly sins, only greed (6%) made it on to the list.


The Heaven & Earth Show's poll was conducted by MORI between 10 and 13 December, 2004.


A total of 1,001 adults were questioned on their attitudes towards sin and the relevance of the seven deadly sins to today's society.


Ross Kelly, presenter of The Heaven & Earth Show, says: "Attitudes towards sin have changed. We're less concerned with the seven deadly sins and more concerned about actions which hurt others.


"For instance, we're less bothered about anger than we are about cruelty; and while many of us actually enjoy lust, we still frown on adultery."


Younger and richer people are more likely to admit to sin than older and poorer people, the poll suggests.


The percentages of those asked if they'd ever committed one of the seven deadly sins were higher amongst 16 to 34 year olds and amongst the more affluent social groups.


The virtuous over-55s polled are less likely to commit sins, or at least less likely to admit to it!


79% of British adults admit to being angry at some point in their lives, according to the poll, but that figure rises amongst 16 to 34 year olds (85%) and amongst the upper middle class / middle class social groups (87%).


Whilst anger tops the poll in the most committed sins, lust is by far the sin which respondents most enjoy.


True to the stereotypes, more men cite lust as their favourite sin (41%) than women (26%), whereas more women than men admit to enjoying gluttony (20% of women and 15% of men).


11% of single people and 11% of those who are no longer in relationships chose adultery as the 'eighth deadly sin'.


Yet only 5% of people in stable relationships agreed that adultery should be added to the list.


The seven deadly sins were originally devised by a sixth century Pope, Gregory the Great, as the sins he thought to be most at odds with divine love.


Over the centuries, the church refined his list to the current seven: anger, gluttony, sloth, envy, pride, lust and greed.


The Heaven & Earth Show (91热爆 ONE, Sundays, 10.30am) is presented by Alice Beer and Ross Kelly and regularly attracts over a million viewers with its lively mix of spirituality, topical debate and revealing celebrity interviews.


91热爆 Heaven & Earth Sin Special 2005 - final top-line results


Which, if any, of the following seven deadly sins have you personally committed ever?


British adults 16 to 34s ABs
Anger 79% 85% 87%
Pride 63% 71% 75%
Envy 61% 71% 69%
Gluttony 59% 67% 65%
Lust 57% 70% 68%
Sloth 56% 69% 66%
Greed 54% 68% 66%
None 9% 5% 5%

Which, if any, of the following seven deadly sins have you personally committed in the last month?


British adults 16 to 34s ABs
Anger 53% 64% 54%
Pride 36% 46% 44%
Envy 26% 35% 29%
Gluttony 31% 38% 34%
Lust 25% 37% 34%
Sloth 33% 47% 40%
Greed 21% 32% 30%
None 20% 12% 15%

Given the choice, if you were to add another sin to the existing seven deadly sins, which of the following would you choose?


Cruelty 28%
Hypocrisy 13%
Selfishness 12%
Wastefulness 10%
Dishonesty 9%
Bigotry 8%
Adultery 8%
None 8%

Which, if any, of the seven deadly sins would you most enjoy committing?


British adults Men Women
Lust 33% 41% 26%
Gluttony 18% 15% 20%
Sloth 6% 5% 8%
Pride 6% 6% 6%
Greed 5% 4% 7%
Anger 3% 2% 3%
Envy 1% 2% 1%
None 21% 20% 22%
Don't know 7% 6% 7%

Thinking about the seven deadly sins and the possible additional sins from the previous question, which sin do you think is the worst?


Cruelty 39%
Adultery 11%
Bigotry 8%
Dishonesty 7%
Hypocrisy 6%
Greed 6%
Selfishness 5%

Notes to Editors


MORI interviewed a nationally representative quota sample of 1,001 British adults, aged 16+, from 10 to 13 December 2004. Quotas were set by age, gender, social class and region.


Interviews were conducted over the telephone using CATI (Computer Assisted Telephone Interviewing) equipment. Data were weighted to match the known population profile.


Where figures do not sum to 100 percent, this may be due to computer rounding or multiple response answers.


Definition of AB social grades: the grades are the standard social class definitions.


The A social grade is upper middle class: higher managerial, administrative or professional.


The B social grade is middle class: intermediate managerial, administrative or professional.


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Category: Factual & Arts TV

Date: 06.02.2005
Printable version

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