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Press Releases
91Èȱ¬ Radio mp3 takes off
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Category: Radio
Date: 17.12.2004
Printable version
 70,000 downloads of In Our Time in one month
First trial of 'podcasting'
Moyles topples The Archers to gain number
one 'listen again' spot
Record 6.15 million unique users for 91Èȱ¬
Radio websites
Ìý
91Èȱ¬ Radio's downloading trial (using mp3) has been a
success with more than 70,000 downloads of Radio 4's In Our Time
in November and the latest 'podcasting' service proving popular with
technology-savvy listeners.
Ìý
The series, in which Melvyn Bragg and guests explore
the history of ideas, covered topics as diverse as the origins of life
and the decline and fall of the Roman Empire during the month.
Ìý
Each edition was available to download for seven days
after broadcast for use on portable players and computers, as well as
being available via live and 'on demand' streaming.
Ìý
'Podcasting' is an extension of downloading, whereby
listeners can have new programmes automatically delivered to their computer
as soon as they are posted on the web.
Ìý
Listeners download an application (such as iPodder)
that checks the web to find the new version of 'tagged' audio files
- such as In Our Time - the listener has selected.
Ìý
The mp3 download experiment aimed to test the public's
demand for radio downloads, following the 91Èȱ¬'s first use of them earlier
in the year for The Reith Lectures.
Ìý
On that occasion, the programmes received around 50,000
downloads over a ten-week period.
Ìý
Simon Nelson, Controller of 91Èȱ¬ Radio & Music Interactive,
said: "We've been surprised and delighted by the demand for downloads
of what is one of our most challenging programmes; it demonstrates the
public's appetite for new ways of listening.
Ìý
"Of course we recognise that we can't offer all
programmes in this way but we look forward to working with rights holders
to explore ways we could learn from developments like this to drive
radio listening forward."
Ìý
The results come as the 91Èȱ¬ publishes its second month
of online radio listening figures.
Ìý
The popularity of listening via the internet was illustrated
last month when Radio 4's Hitchhiker's Guide To The Galaxy smashed
all previous performances with an incredible one million 'on demand'
listens.
Ìý
Also in November's figures, Chris Moyles - the
self-styled 'Saviour of Radio 1' - has overtaken The Archers
as the nation's favourite 'on demand' radio show.
Ìý
The breakfast show's rare victory over The Archers -
usually the most popular online programme - came thanks to some unmissable
interviews with Destiny's Child and Elton John.
Ìý
The pulling power of U2 and Eminem also helped Radio
1 attract a record 2.5 million unique users and 1.4 million on demand
listening hours in November.
Ìý
The Shady Radio Show received 40,000 on demand
requests whilst Jo Whiley and Zane Lowe's U2 Day shows
generated 75,000 on demand requests.
Ìý
The Children in Need 2004 minisite contributed
almost 300,000 page impressions to a month of record traffic for Radio
2 whilst the network's Live & Exclusive slot continues to
prove a compelling on demand proposition - there were more than 44,000
requests for the Elton John programme at the end of the month.
Ìý
Overall, a record 6.15 million unique users visited
91Èȱ¬ Radio websites in November, a 55% year-on-year increase.
Ìý
Forty-eight per cent (3.2 million) of those visitors
made use of the 91Èȱ¬ Radio Player, listening live for 6.2 million hours
and requesting more than seven million programmes on demand.
Ìý
Top 30 on demand programmes - November 2004
| Ìý |
Programme |
Station |
Monthly listens |
| 1 |
Chris Moyles |
Radio 1 |
395,299 |
| 2 |
The Archers |
Radio 4 |
363,376 |
| 3 |
The Official Chart Show |
Radio 1 |
210,037 |
| 4 |
The Essential Selection |
Radio 1 |
176,959 |
| 5 |
Essential Mix |
Radio 1 |
171,971 |
| 6 |
Dance Anthems |
Radio 1 |
160,092 |
| 7 |
Zane Lowe |
Radio 1 |
143,197 |
| 8 |
Jonathan Ross |
Radio 2 |
131,741 |
| 9 |
Judge Jules |
Radio 1 |
119,973 |
| 10 |
The Now Show |
Radio 4 |
117,700 |
| 11 |
Today |
Radio 4 |
114,142 |
| 12 |
The Afternoon Play |
Radio 4 |
108,111 |
| 13 |
Terry Wogan |
Radio 2 |
102,802 |
| 14 |
I'm Sorry I Haven't A Clue |
91Èȱ¬ 7 |
98,756 |
| 15 |
Hitchhiker's Guide To The Galaxy |
Radio 4 |
93,491 |
| 16 |
Live & Exclusive |
Radio 2 |
91,802 |
| 17 |
Gilles Peterson |
Radio 1 |
90,388 |
| 18 |
Mark Radcliffe |
Radio 2 |
87,375 |
| 19 |
Blue Room |
Radio 1 |
84,590 |
| 20 |
Book of the Week |
Radio 4 |
82,218 |
| 21 |
Lamacq Live |
Radio 1 |
81,207 |
| 22 |
Peter Cook In His Own Words |
Radio 4 |
81,123 |
| 23 |
Annie Mac |
Radio 1 |
77,044 |
| 24 |
The Radio 1 Rap Show |
Radio 1 |
71,775 |
| 25 |
In Our Time |
Radio 4 |
66,841 |
| 26 |
Uptown Anthems |
1Xtra |
59,539 |
| 27 |
Sounds of the 60s |
Radio 2 |
58,184 |
| 28 |
Oneclick |
Radio 1 |
57,001 |
| 29 |
Trevor Nelson |
Radio 1 |
54,141 |
| 30 |
Fighting Talk |
Five Live |
51,595 |
Total - All Networks
| Ìý |
All 91Èȱ¬ Radio |
| Ìý |
Nov-03 |
Oct-04 |
Nov-04 |
| Unique Users |
3,975,089 |
5,867,362 |
6,150,494 |
| Page Impressions |
95,249,033 |
156,395,423 |
161,479,028 |
| On demand listening requests |
5,747,441 |
7,693,418 |
7,097,178 |
| On demand listening hours |
1,911,399 |
4,063,378 |
4,141,315 |
| Live listening hours |
4,595,586 |
6,095,204 |
6,164,511 |
Total - By Network:
| Ìý |
Radio 1 |
| Ìý |
Nov-03 |
Oct-04 |
Nov-04 |
| Unique Users |
1,382,047 |
2,352,366 |
2,491,971 |
| Page Impressions |
23,664,769 |
40,497,389 |
43,487,621 |
| On demand listening requests |
1,715,684 |
2,224,254 |
2,179,363 |
| On demand listening hours |
584,182 |
1,257,007 |
1,372,682 |
| Live listening hours |
1,210,880 |
1,604,085 |
1,582,807 |
| Ìý |
Radio 2 |
| Ìý |
Nov-03 |
Oct-04 |
Nov-04 |
| Unique Users |
692,550 |
909,273 |
1,007,641 |
| Page Impressions |
12,239,986 |
19,058,623 |
20,625,787 |
| On demand listening requests |
1,155,554 |
1,165,393 |
1,122,280 |
| On demand listening hours |
323,211 |
610,009 |
627,040 |
| Live listening hours |
994,573 |
1,370,849 |
1,453,395 |
| Ìý |
Radio 3 |
| Ìý |
Nov-03 |
Oct-04 |
Nov-04 |
| Unique Users |
302,760 |
347,932 |
372,931 |
| Page Impressions |
4,158,952 |
3,993,982 |
4,379,360 |
| On demand listening requests |
520,101 |
426,861 |
421,129 |
| On demand listening hours |
163,782 |
222,852 |
243,125 |
| Live listening hours |
254,742 |
279,479 |
289,637 |
| Ìý |
Radio 4 |
| Ìý |
Nov-03 |
Oct-04 |
Nov-04 |
| Unique Users |
813,355 |
1,247,445 |
1,155,968 |
| Page Impressions |
16,802,895 |
30,939,922 |
23,748,097 |
| On demand listening requests |
1,242,347 |
1,988,212 |
1,557,580 |
| On demand listening hours |
522,555 |
886,676 |
726,190 |
| Live listening hours |
788,018 |
983,590 |
970,250 |
| Ìý |
Radio Five
Live |
| Ìý |
Nov-03 |
Oct-04 |
Nov-04 |
| Unique Users |
572,747 |
684,756 |
736,660 |
| Page Impressions |
19,416,373 |
33,288,957 |
37,129,225 |
| On demand listening requests |
177,024 |
349,051 |
356,328 |
| On demand listening hours |
43,289 |
84,909 |
102,714 |
| Live listening hours |
445,065 |
723,167 |
719,351 |
| Ìý |
1Xtra |
| Ìý |
Nov-03 |
Oct-04 |
Nov-04 |
| Unique Users |
290,252 |
466,759 |
417,871 |
| Page Impressions |
5,339,832 |
7,041,857 |
6,460,354 |
| On demand listening requests |
460,133 |
601,352 |
527,100 |
| On demand listening hours |
173,369 |
311,619 |
305,656 |
| Live listening hours |
169,758 |
243,936 |
235,874 |
| Ìý |
6 Music |
| Ìý |
Nov-03 |
Oct-04 |
Nov-04 |
| Unique Users |
290,482 |
364,290 |
400,670 |
| Page Impressions |
2,861,764 |
4,160,702 |
4,066,696 |
| On demand listening requests |
145,627 |
236,160 |
240,323 |
| On demand listening hours |
62,040 |
130,473 |
144,090 |
| Live listening hours |
275,959 |
377,643 |
388,336 |
| Ìý |
Asian Network |
| Ìý |
Nov-03 |
Oct-04 |
Nov-04 |
| Unique Users |
99,662 |
187,043 |
150,845 |
| Page Impressions |
1,559,843 |
2,488,531 |
2,098,734 |
| On demand listening requests |
93,238 |
147,109 |
135,527 |
| On demand listening hours |
30,497 |
62,594 |
65,453 |
| Live listening hours |
82,126 |
103,138 |
107,532 |
| Ìý |
91Èȱ¬ 7 |
| Ìý |
Nov-03 |
Oct-04 |
Nov-04 |
| Unique Users |
139,719 |
270,754 |
277,719 |
| Page Impressions |
2,307,586 |
4,667,024 |
4,915,795 |
| On demand listening requests |
40,016 |
238,056 |
239,153 |
| On demand listening hours |
8,474 |
497,239 |
554,365 |
| Live listening hours |
259,870 |
281,736 |
275,380 |
| Ìý |
Five Live Sports
Extra |
| Ìý |
Nov-03 |
Oct-04 |
Nov-04 |
| Unique Users |
41,647 |
109,605 |
106,421 |
| Page Impressions |
195,706 |
429,211 |
478,516 |
| On demand listening requests |
N/A |
N/A |
N/A |
| On demand listening hours |
N/A |
N/A |
N/A |
| Live listening hours |
10,764 |
20,772 |
29,381 |
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