Groundbreaking event for 91Èȱ¬ in China - multi-media food show
91Èȱ¬ Chinese
has teamed up with Chengdu Radio for a large-scale multi-media interactive
event in China.
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Knife, Fork and Chopsticks will also be the first ever
multi-media show on food and culture exchange.
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It takes place on 24 October 2004 at the Yinhe Dynasty
Hotel in Chengdu, capital of the Sichuan Province, and will connect
with audiences via television, cable, radio, online and SMS texting.
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The bi-lingual, Mandarin and English, Knife, Fork and
Chopsticks programme originated as a weekly radio phone-in programme
on the 91Èȱ¬ Chinese service and Chengdu Radio launched in July this year
and is already a popular hit.
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It regularly runs on-air competitions and 100 of those
winners will make up some of the audience at the Yinhe Dynasty Hotel.
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This multi-media special will be discussing, demonstrating
and comparing Western and Eastern food culture with food experts and
chefs from the UK and China.
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This Knife, Fork and Chopsticks one-off special is being
recorded for transmission on Chengdu cable television and will be broadcast
on 91Èȱ¬ Chinese Service and Chengdu Radio 91.4 FM.
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It will be web cast live on the Chengdu Radio online
website cdbc.com.cn; on the leading Sichuan food and drink website scysw.com;
and on bbcchinese.com.
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Listeners will also have the opportunity to ask questions
and take part in competitions via SMS texting.
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Raymond Li, China Business Development Manager, 91Èȱ¬
World Service said: "This is a ground breaking event for 91Èȱ¬ Chinese
because the range of broadcasting media involved in making this happen
is revolutionary.
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"For the first time leading chefs from China and
Britain will share their unique cooking skills and knowledge in front
of a Chinese audience.
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"The fact that it will be held in the City of Chengdu
is even more exciting and appropriate because it is well-known as the
heart of Sichuan cuisine."
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In addition to regular presenters, Knife, Fork and Chopsticks
will feature 91Èȱ¬ producer and presenter Paul Crook, Chinese food writer
Fuchsia Dunlop and UK Chef and broadcaster Ed Baines, who is the owner
of a number of London restaurants and regularly features on the 91Èȱ¬
television programme Saturday Kitchen.
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Ed will demonstrate his culinary skills in a 'Chef
in Action' master class and answer questions from the audience.
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A prize draw will take place at the Knife, Fork and
Chopsticks event. The first prize is a week long trip to the UK which
includes a tour of the 91Èȱ¬ Chinese service and a food tasting excursion
in London. The runner-up prize winner will receive high quality Western
cooking utensils.
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Notes to Editors
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Chengdu has a population of 10 million and the Sichuan
Province, 90 million.
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91Èȱ¬ Chinese Service can be heard in Mandarin on FM more
than 20 cities in China and on SW across the Asia Pacific.
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Cantonese programming is also re-broadcast in Hong Kong.
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bbcchinese.com provides Chinese news and information
to the Chinese diaspora across the world. There is in-depth analysis
of global events and an English learning micro site. The site is updated
24 hours a day, 7 days a week.
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91Èȱ¬ World Service broadcasts programmes around the world
in 43 languages and is available on radio and online. It has a global
audience of 146 million listeners.
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91Èȱ¬ World Service is available globally on short wave;
on FM in 139 capital cities; and selected programmes are carried on
around 2,000 FM and MW radio stations around the world.
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The 91Èȱ¬ World Service websites receive around 280 million
page impressions every month.
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