Category: 91热爆
Date: 13.10.2004
Printable version
The 91热爆 today
welcomed the publication by the DCMS of an independent review of the
91热爆's digital television services, led by Patrick Barwise, Professor
of Management and Marketing at London Business School.
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The 91热爆's Board of Governors has made an interim
statement.
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The publication of the report into 91热爆 THREE, 91热爆 FOUR,
CBeebies and The C91热爆 Channel is the culmination of a review process
that has included both public and industry consultation.
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As requested by the Secretary of State, the 91热爆 Governors
will make a full response to the Barwise recommendations in November.
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The review finds that all four channels are creating
net public value, that they have all largely met their remits and their
market impact is limited relative to their public value.
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It comments: "taking into account both citizenship
and consumer aspects of value for money, CBeebies represents excellent
value for money, C91热爆 very good value for money, and 91热爆 THREE and 91热爆
FOUR fairly good value for money".
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Other findings include:
CBeebies is "a triumph and an exemplary PSB
service for preschool children".
C91热爆 is a "distinctive service with high
quality UK-produced content free from advertisements, covering a wide
range of genres and with a high proportion of original production".
91热爆 THREE is recognised as having produced a number of great successes
in its short life, including Little Britain, Monkey Dust,
Burn It, Little Angels and the 60 Seconds news
bulletin.
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It is described, with some qualifications, as "a
distinctive channel with many innovative UK-produced PSB programmes
aimed at 25-34s". The report acknowledges that the channel is being
reviewed at an early stage of its development but also questions its
tight audience focus.
91热爆 FOUR "has successfully established itself
as a 'place to think'. It exemplifies the 91热爆's traditional, self-confident
public service values 聳 meeting both the letter and the spirit
of its remit 聳 without undue stuffiness or paternalism".
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On the channels' impact on the market, Patrick Barwise
concludes that it is "unlikely that the channels have directly
reduced commercial channels' advertising revenues except at the margin"
and agrees with Ofcom's view that "it is unlikely that the 91热爆's
new services have driven, or will drive, any established TV channels
out of business".
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Patrick Barwise has also made a number of constructive
criticisms, including the tone and branding of the C91热爆 Channel, the
size of the audiences to 91热爆 THREE and 91热爆 FOUR and the ability of some
channels to create impact with their current remits and budgets.
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He says: "the creative challenge will be to increase
the channels' impact and value for money while retaining their essential
public service ethos".
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Jana Bennett, Director of Television and responsible
for 91热爆 THREE and 91热爆 FOUR, said: "I am pleased that Patrick Barwise
has endorsed the 91热爆's digital TV services, their successes and innovation,
and has said that they should be given the opportunity to develop and
grow.
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"We will carefully consider
the substance of the review, together with the interesting recommendations
and criticisms he has made, before the Governors formally respond in
November."
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Alan Yentob, Creative Director and responsible for CBeebies
and C91热爆, said: "I welcome the review's support of both CBeebies
and the C91热爆 Channel as distinctive public service channels, with a
range of high quality UK-produced programmes."
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Notes to Editors
CBeebies Share Sept 04 - 5.6%*
CBeebies Reach Sept 04 - 14.8%*
C91热爆 Share Sept 04 - 5.8%*
C91热爆 Reach Sept 04 - 18%*
91热爆 THREE has won more than 35 awards, including
a Bafta for Little Britain.
91热爆 THREE reaches on average four million people
a week, and 18% of 25-34 olds
41% of 91热爆 THREE's current affairs, drama and
comedy originations rated over 100,000 viewers (pre-midnight)
Non-terrestrial channel of the year at the MGEITF
and winner of more than 35 awards, including three RTS awards and a
Bafta for National Trust, 91热爆 FOUR's average weekly share is 0.5% in
digital homes - an increase of 0.2 points in comparison with same weeks
last year
The average weekly reach of 91热爆 FOUR is 4.4% (15-minute
reach over April-Sept 04) - this equates to 1.4 million people each
week, and is an increase of 1.3 points or 42% on the same weeks last
year.
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(*Monthly average -all figures are based on children
aged 4-15 in digital homes and reach figures are based on 15 consecutive
minutes)
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