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Press Releases

Millions of 91Èȱ¬ viewers tune in for sports ranging from archery to table tennis


Category: Sport

Date: 29.08.2004
Printable version


The efforts of Team GB's athletes have dominated the viewing figures for the Olympics on 91Èȱ¬ Television.

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But initial statistics show that a wide range of sports have also attracted millions of viewers on 91Èȱ¬ ONE and TWO over the past two weeks.


91Èȱ¬'s Director of Sport Peter Salmon said: "This has been one of the most thrilling and successful broadcast Olympics of all time on the 91Èȱ¬.

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"Remarkable human stories, huge technological advances and wonderful sporting performances combined with peaktime medal triumphs have created an unforgettable experience for millions of licence fee payers.

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"And that most ancient of events, an Olympic Games, has provided the ultimate springboard for the most advanced technological coverage in the world on broadband online and through interactive television, which has set new viewing records with as many as 10 million users.

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"Though Kelly and Paula have dominated the headlines, our teams, and the audiences at home, have been thrilled by our, until now, lesser known heroes in badminton, rowing, boxing, cycling and sailing too.

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"The huge breadth and diversity of Athens has been reflected in 1,200 hours of dramatic coverage from 91Èȱ¬ Sport."


Evidence that the Games had caught the British public's imagination was clear from the Opening Ceremony when 10.2m viewers (48.5 per cent) tuned in to see Team GB's entrance into the Olympic Stadium.


The largest figure for a live sporting event at the Olympics, so far, was for Paula Radcliffe's run in the 10,000m when 12.8m viewers (56.7%) watched her try and make amends for her disappointment in the marathon.

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Nearly eleven million (10.7m; 59.8%) people were watching when Paula dropped out of the marathon.


Kelly Holmes' 800 metres gold medal winning performance drew 8.8m (41.3%) and her 1,500 metres win attracted 10m (56.4%).

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Team GB's gold in the 4x100 metres men's relay final was seen by 11.3m (58.2%) and the climax of the evening was the men's 4x400 metres relay final, watched by 11.7m (56.7%).


But viewers were not just tuning in to see the athletics and swimming, which had a peak of 4.9m (23%).

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Other highlights included Amir Khan's boxing semi-final which was seen by 7.4m (39.8%). Figures for his brave silver medal winning performance are still to be released.

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Matthew Pinsent's outpouring of emotions in the coxless four rowing medal ceremony attracted 5.1m (63.5%) viewers at 9.00am.


Viewers were attracted by a diverse range of events, and it was not just restricted to successful Team GB events.

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Hockey attracted 6.3m (23.7%) and gymnastics had a peak audience of 6.2m (19.1%).

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The peak figure for table tennis was 5.9m (24%) and Gail Emms and Nathan Robertson, who took silver in the mixed badminton final, drew 4.5m (30.2%).


Team GB's first medal of the Games, a silver in the 10m synchronised diving won by Leon Taylor and Peter Waterfield, was watched by 4.4m (23%).

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Leslie Law's gold winning performance in the equestrian eventing was seen by 4.3m viewers (26.6%).

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Cycling, another British success story with Bradley Wiggins taking gold, silver and bronze in various events, and Chris Hoy winning a gold medal, had a peak of 4.7m (30.6%).

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Sailing, one of the most successful sports for Team GB, enjoyed a peak of 3.5m viewers (20%).

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Archery, which featured a bronze for Team GB's Alison Williamson, had a peak of 3.9m (35.1%).


Notes to Editors


Figures cited in the press release are peak viewing figures based on overnight statistics released by BARB. They are still to be consolidated.

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Category: Sport

Date: 29.08.2004
Printable version

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