Category: Radio;
Radio
2
Date: 29.07.2004
Printable version
Record reach for 91Èȱ¬ Radio 2
Continued loyalty to 91Èȱ¬ services
Two-thirds of the adult population listen to 91Èȱ¬ Radio each week
Highest ever reach for 91Èȱ¬ Digital Radio services
91Èȱ¬ Radio commands a 53.1 per cent share of the UK radio market against
Commercial Radio's 45.0 per cent, according to figures released today
by RAJAR (Radio Joint Audience Research).
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The figures, which cover the period 22 March to 20
June 2004, show that 91Èȱ¬ share is up from last quarter (52.6%).
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The 91Èȱ¬'s reach of 32.40 million equals 66.3% of the
population, ahead of Commercial Radio's 31.36 million.
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Jenny Abramsky, Director of 91Èȱ¬ Radio & Music, said:
"I'm delighted that 91Èȱ¬ Radio is performing well across the board
and attracting such a large and loyal following.
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"I'd particularly like to congratulate Radio 2
on another record quarter; the station goes from strength to strength."
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After significant changes to the Radio 1 schedule
over the past year, the network's reach in the key target audience of
15 to 24-year-olds increased, although a dip in all other age groups
resulted in a slight loss this quarter of 123,000 to 9.73 million compared
with last quarter's figure of 9.85 million and the 9.87 million recorded
this time last year.
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When the 4 to 14 age group is included, the reach rises
to 11.53 million.
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Colin and Edith added 64,000 listeners in their first
quarter and Zane Lowe increased his weekday evening audience by 11%
to 1.75 million.
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Radio 1's share is up at 8.3%, showing an increase both
quarter-on-quarter (7.6%) and year-on-year (also 7.6%).
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Radio 2, the nation's biggest station, posted
a record reach of 13.43 million, an increase of 530,000 from last quarter
and 407,000 from last year.
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Share is up from 15.3% last quarter to 16.2% and stable
on the year (16.3%).
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Terry Wogan continues to dominate breakfast radio with
another record reach of 7.97 million.
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Johnnie Walker topped the five million mark for the
first time, making it a record quarter for Radio 2's drive time programme.
The picture in Radio 3 is one of stability. From its record 2.29
million last quarter the network dropped back slightly to 2.02 million
but is up 21,000 year-on-year.
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Its share is stable at 1.1%.
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Radio 4 enjoyed a strong quarter this time round,
increasing its reach to 9.51 million, adding 136,000 to last quarter's
figure, but was slightly down compared with this time last year (9.70
million).
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Share remains stable quarter-on-quarter at 11.0% compared
with 11.4% in 2003.
Radio 4 remains the biggest and most listened to station in London:
nearly a quarter of all adults in London listen (23.5%) giving it a
share figure of 14.2%.
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Radio Five Live - which now reports a combined
reach figure with its digital service Five Live Sports Extra - dropped
back from 6.52 million last quarter to 6.15 million.
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Its share also fell from an all time record 5.1% to
4.5%. (Year-on-year figures are not yet available for the combined service).
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Taken separately, Five Live's reach for this quarter
is up year-on-year but in a period which traditionally starts to see
a drop is down from last quarter's 6.48 million to 6.09 million.
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Sports Extra's reach is up at 415,000 from 369,000
last quarter.
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The 91Èȱ¬'s Local and Regional Radio weekly reach
of 10.20 million is on a par with last year's figure of 10.15 million,
helped by Radio Ulster achieving its highest ever weekly reach
under current RAJAR methodology at 552,000 listeners (41% of Northern
Ireland's adult population).
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91Èȱ¬ London 94.9 also fared well, recording its
highest ever share of listening (2.1%) and a marked increase in weekly
reach both on the previous quarter and year-on-year, at 539,000 (5.2%).
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91Èȱ¬ Radio Suffolk recorded its highest ever weekly
reach this quarter, with 135,000 listeners (31.9%).
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Of the 91Èȱ¬'s new digital services, 1Xtra's reach
is up at 293,000 from 263,000 last quarter.
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6 Music is up to 200,000 from 187,000.
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91Èȱ¬ 7 dropped back very slightly to 388,000
from 398,000.
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The 91Èȱ¬ Asian Network's reach is up by 110,000
to 493,000 from 383,000 and continues to reach over a fifth of all Asians
across the UK.
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The combined reach of these services is 1.70 million.
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The 91Èȱ¬ World Service's reach is up to 1.37 million
from 1.32 million last quarter.
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Notes to Editors
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Weekly Reach - 91Èȱ¬ Radio
(figures in thousands)
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|
|
June 03
|
March 04
|
June 04
|
|
All 91Èȱ¬
|
31,961
|
32,381
|
32,395
|
|
All 91Èȱ¬ Network Radio
|
27,761
|
28,239
|
28,563
|
|
Radio 1
|
9,870
|
9,848
|
9,725
|
|
Radio 2
|
13,025
|
12,902
|
13,432
|
|
Radio 3
|
2,000
|
2,290
|
2,021
|
|
Radio 4
|
9,695
|
9,372
|
9,508
|
|
Radio Five Live
|
5,803
|
6,476
|
6,086
|
|
Radio Five Live
(incl Sports Extra)
|
-
|
6,521
|
6,151
|
|
91Èȱ¬ Local/Regional
|
10,146
|
10,648
|
10,197
|
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Weekly Reach - 91Èȱ¬ Radio (figures
in thousands)
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|
|
June 03
|
March 04
|
June 04
|
|
Five Live Sports Extra
|
-
|
369
|
415
|
|
6 Music
|
-
|
187
|
200
|
|
1Xtra
|
-
|
263
|
293
|
|
91Èȱ¬ 7
|
-
|
398
|
388
|
|
91Èȱ¬ World Service
|
-
|
1,315
|
1,367
|
|
91Èȱ¬ Asian Network
|
-
|
383
|
493
|
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Audience Share - 91Èȱ¬ Radio
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|
|
June 03
|
March 04
|
June 04
|
|
All 91Èȱ¬
|
53.0%
|
52.6%
|
53.1%
|
|
All 91Èȱ¬ Network Radio
|
40.8%
|
41.5%
|
42.2%
|
|
Radio 1
|
7.6%
|
7.6%
|
8.3%
|
|
Radio 2
|
16.3%
|
15.3%
|
16.2%
|
|
Radio 3
|
1.1%
|
1.2%
|
1.1%
|
|
Radio 4
|
11.4%
|
11.0%
|
11.0%
|
|
Radio Five Live
|
4.4%
|
5.1%
|
4.5%
|
|
Radio Five Live
(incl Sports Extra)
|
-
|
5.1%
|
4.5%
|
|
91Èȱ¬ Local/Regional
|
11.3%
|
11.1%
|
10.9%
|
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Audience Share - 91Èȱ¬ Radio
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|
|
June 03
|
March 04
|
June 04
|
|
Five Live Sports Extra
|
-
|
0.1%
|
0.1%
|
|
6 Music
|
-
|
0.1%
|
0.1%
|
|
1Xtra
|
-
|
0.1%
|
0.1%
|
|
91Èȱ¬ 7
|
-
|
0.1%
|
0.2%
|
|
91Èȱ¬ World Service
|
-
|
0.6%
|
0.6%
|
|
91Èȱ¬ Asian Network
|
-
|
0.3%
|
0.3%
|
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