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Ten O'Clock News launches first interactive news bulletin as 91Èȱ¬ TV News turns 50


Category: News

Date: 05.07.2004
Printable version


As 91Èȱ¬ Television News celebrates its 50th anniversary, 91Èȱ¬ ONE's Ten O'Clock News looks to the future, announcing the launch of the UK's first interactive television news bulletin in Autumn 2004.

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Ten O'Clock News Extra will be available on digital satellite, Freeview and digital cable platforms and will provide an added depth and context to the news.

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From later this year - by pressing the red button on their handsets - viewers will be able to get behind the day's events, with longer interviews, extra footage and background information on the day's stories.

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Ten O'Clock News Extra will provide a "tell me more" service, with profiles of the names in the news and instructive graphics in a new form of interactive TV journalism.

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The content will be provided by the Ten O'Clock News team, and will be available Monday to Friday from 10.00 to 10.45pm.

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Viewers will be able to access more information on up to three of the bulletin's stories.

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Director of 91Èȱ¬ News, Richard Sambrook, says: "The 91Èȱ¬ News audience consistently tell us that they want even more information on the day's events.

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"Ten O'Clock News Extra will provide that platform for added depth and context to the bulletin and will help drive a new audience towards our interactive services."

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Head of 91Èȱ¬ News Interactive, Richard Deverell, says: "This is a hugely exciting innovation for 91Èȱ¬ News.

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"It is the world's first interactive daily TV news bulletin and will help viewers understand the top news stories by providing extra background information in a visually rich and engaging format."

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The 91Èȱ¬ has commissioned interactive TV specialists Two-Way TV to provide the application technology.

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Two-Way TV have worked closely with all the major television broadcasters in the UK and have a wide knowledge of television audiences and what they want from an interactive application.

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Emma Somerville, Head of 91Èȱ¬ Interactive Programming, says: "We are delighted to be working with Two-Way TV on such a flagship application. Two-Way TV are adept at dealing with technological advances and will bring an added dimension to the project."

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91Èȱ¬ Television News is 50 years old today, Monday 5 July 2004, at 7.30 pm.

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Category: News

Date: 05.07.2004
Printable version

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