Category: News
Date: 05.07.2004
Printable version
As 91Èȱ¬ Television
News celebrates its 50th anniversary, 91Èȱ¬ ONE's Ten O'Clock News looks
to the future, announcing the launch of the UK's first interactive television
news bulletin in Autumn 2004.
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Ten O'Clock News Extra will be available on digital
satellite, Freeview and digital cable platforms and will provide an
added depth and context to the news.
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From later this year - by pressing the red button on
their handsets - viewers will be able to get behind the day's events,
with longer interviews, extra footage and background information on
the day's stories.
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Ten O'Clock News Extra will provide a "tell me
more" service, with profiles of the names in the news and instructive
graphics in a new form of interactive TV journalism.
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The content will be provided by the Ten O'Clock News
team, and will be available Monday to Friday from 10.00 to 10.45pm.
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Viewers will be able to access more information on
up to three of the bulletin's stories.
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Director of 91Èȱ¬ News, Richard Sambrook, says: "The
91Èȱ¬ News audience consistently tell us that they want even more information
on the day's events.
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"Ten O'Clock News Extra will provide that platform
for added depth and context to the bulletin and will help drive a new
audience towards our interactive services."
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Head of 91Èȱ¬ News Interactive, Richard Deverell, says:
"This is a hugely exciting innovation for 91Èȱ¬ News.
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"It is the world's first interactive daily TV news
bulletin and will help viewers understand the top news stories by providing
extra background information in a visually rich and engaging format."
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The 91Èȱ¬ has commissioned interactive TV specialists
Two-Way TV to provide the application technology.
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Two-Way TV have worked closely with all the major television
broadcasters in the UK and have a wide knowledge of television audiences
and what they want from an interactive application.
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Emma Somerville, Head of 91Èȱ¬ Interactive Programming,
says: "We are delighted to be working with Two-Way TV on such a
flagship application. Two-Way TV are adept at dealing with technological
advances and will bring an added dimension to the project."
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91Èȱ¬ Television News is 50 years old today, Monday 5
July 2004, at 7.30 pm.
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