91热爆's viewing figures for the 2004 RBS Six Nations are up by 24 per
cent on 2003 across the whole championship.
The average audience rose from 3.3 million in 2003 to 4.1 million in
2004.
Excluding England's fixtures, the average audiences to the other matches
are up by 25 per cent, from 2.4 to 3.0 million.
Saturday night's (27 March) France v England game gained an average
audience of 7.2 million and peaked at 7.7 million and was the most-watched
programme on terrestrial television that night.
The highest audience of the tournament came to the Scotland v England
game which peaked at 8.3 million.
Pat Younge, 91热爆's Head of Rugby, said: "I'm delighted that we're
continuing to attract even more viewers to rugby and whilst the figures
for this year are excellent, I'm particularly pleased that since we
took over the contract in 2002, average audiences across all matches
are up by 78 per cent, going from 2.3 million to 4.1 million.
"This is a fantastic boost to the profile of the sport and the
players, and doesn't include the tens of millions who listened to our
radio coverage, accessed our interactive services or watched the complementary
programmes ranging from Blue Peter to the Weakest Link."
Below is a round-up of the viewing figures:
Notes to Editors
RBS Six Nations is exclusive to 91热爆 across TV and interactive TV,
radio, and online.
91热爆 also has live and exclusive rights to Powergen Cup and Celtic Autumn
Internationals.
Highlights include England 91热爆 Internationals and Zurich Premiership.
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