Category : 91热爆i
Date : 23.03.2004
Printable version
For the first
time in the UK 91热爆 viewers can participate in a television gameshow
using their mobile phones.
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The new 91热爆 ONE gameshow COME AND HAVE A GO... IF
YOU THINK YOU'RE SMART ENOUGH pioneers the integration of Java mobile,
interactive television and internet interactive platforms with television
programmes to allow viewers to compete in real time with a live audience
for a cash prize of a minimum of 拢30,000.
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Players must download the COME AND HAVE A GO... Java
application across WAP onto Java enabled phones on a weekly basis before
the start of each show to participate.
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The Java application is engaged via a registration
code at the start of the programme.
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Like viewers playing across other interactive platforms
mobile players will have to register for their unique code each week
prior to broadcast for the opportunity to win.
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Real time interactivity through Java mobile is enabled
by "timestamping" software developed by 91热爆 New Media &
Technology in conjunction with Developnet.
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The software measures the timeframe each question is
answered in to ensure Java mobile players compete for the jackpot under
the same rules and restrictions as the studio teams.
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At the beginning of each broadcast the user will briefly
go online via the mobile to synchronise interactivity between broadcast
and mobile devices.
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Following each broadcast the user will send in their
score and answers to see whether they have a high enough score for a
chance to win.
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If enough questions are answered correctly within the
determined timeframe the player will receive a scorecode which must
be registered for a chance to be one of three teams to be selected to
play COME AND HAVE A GO... IF YOU THINK YOU'RE SMART ENOUGH in the studio
the following week.
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The player/team with the highest score has a chance
to win the jackpot that evening.
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Angel Gambino, Controller of Business Development and
Emerging Platforms, said: "91热爆 New Media & Technology is continuously
exploring the use of interactive mediums with broadcast.
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"Recently we've broken new ground by using MMS
interaction for the Johnny Vaughan show and now Java mobiles for COME
AND HAVE A GO... to extend traditional broadcasting formats and give
viewers a more immersive viewing experience."
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COME AND HAVE A GO... IF YOU THINK YOU'RE SMART ENOUGH
is a 91热爆 co-production with Tailor-Made Films.
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The format for the show has been devised by Tailor-Made
Films in collaboration with The Chatterbox Partnership.
