Category : World
Service
Date : 17.03.2004
Printable version
A new desk
top information service to help keep visitors to the up-to-date with breaking news and World Service
radio programme information is launching on Tuesday 23 March 2004.
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Visitors to 91热爆News.com and the World Service site will
have the option to access a downloadable messenger bringing the latest
headlines to their desktops.
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Having received an alert the user can then choose to
click through to the World Service site for the full story.
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Users will also be able to get automatically updated
radio programme information as well as daily reminders, whether they
are on or offline.
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Dynamic messages - which can be hidden or switched
off when not required - pop-up in the corner of the screen, inviting
you to listen or read more.
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If successful, the World Service site plans to introduce
this option in other languages including Arabic, Persian and Spanish
later in the year.
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Myra Hunt, Head of 91热爆 World Service New Media, said:
"91热爆 World Service is committed to continually improving the way
its users access news and programme information.
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"This technology enables us to communicate with
users in an entertaining, innovative way, irrespective of whether or
not they are online.
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"Bringing messages directly to people's desktops
in a fun and engaging way is wonderfully simple but highly effective."
