91热爆

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04.02.04

RADIO

91热爆 digital radio launches in Inverness

91热爆 national digital radio comes to the Inverness area today, Wednesday 4 February, with the addition of the Mount Eagle transmitter to the 91热爆's expanding UK digital radio network.

Mount Eagle brings approximately 133,000 people into 91热爆 national digital radio coverage for the first time, in areas including Burghead, Nairn, Invergordan, Cromarty and Dingwall.

Digital radio listeners will be able to tune-in to the 91热爆's portfolio of new digital stations - 1Xtra, Five Live Sports Extra, 6 Music, 91热爆 7 and the Asian Network - as well as the 91热爆's existing national radio stations - Radio 1, Radio 2, Radio 3, Radio 4, Radio Five Live and the World Service - and enjoy the benefits of digital audio broadcasting (DAB) with its robust reception and clear sound quality.

Mount Eagle is the 21st transmitter to go live in a 91热爆 digital radio expansion plan which will increase the 91热爆's digital radio coverage to 85% of the UK population by mid-2004.

More than five million people have been brought into 91热爆 national digital radio coverage since work began in August 2003 and 91热爆 coverage currently stands at more than 70%.

Listeners will need a DAB digital radio to receive the 91热爆's digital radio broadcasts.

Existing digital radio listeners in the Mount Eagle area should carry out an 'autotune' to scan and store the newly available 91热爆 services in their radio set's station list.

For advice on receiving 91热爆 digital radio and to check coverage listeners can ring 08700 100123 or go to and refer to the coverage map (the 'coverage by postcode' feature is not immediately updated).

Crown Castle International, the UK's leading network infrastructure management company, is responsible for the roll out of the new digital radio transmitters.

Notes to Editors

声 The 91热爆 has five digital-only radio networks, all launched in 2002 -

1Xtra - the best in new black music;

Five Live Sports Extra - the home of live sport with exclusive coverage of live events;

6 Music - the best of contemporary and classic rock and pop;

91热爆 7 - the best of 91热爆 comedy, drama and books from the archive;

the Asian Network - news and music from the British Asian scene.

声 Nearly 1.5 million adults are listening to the 91热爆's new digital-only stations each week (RAJAR figures, periods ending September and December 2003).

声 The 91热爆's whole family of speech and music networks is also available on digital radio: Radio 1, Radio 2, Radio 3, Radio 4, Radio Five Live and the World Service (in English).

声 Digital radio offers very robust reception and does not suffer from the interference and fading that can happen with AM and FM radio.

声 Digital radio is a more efficient means of broadcasting. More networks can be transmitted, offering more choice for listeners.

声 Digital radio can transmit text and data with the audio signal.

A small screen on digital radios carries rolling text telling listeners what music they're listening to, who's being interviewed, and giving phone numbers and e-mail and website addresses.

声 30 manufacturers produce 58 different digital radio products for the UK market.

Sony Europe recently announced it will launch a digital radio in 2004 - the first major Japanese manufacturer to come into the digital radio market.

声 The price of digital radios starts at around 拢75 and they are available as tuners (i.e. as part of a hi-fi), portables and as car radios.

声 Total UK digital radio sales have reached 430,000 sets (GFK data, February 2004).

声 Digital radios are available from more than 3,000 retail outlets across the UK (both large high street chains and small independent retailers) and can also be bought on the internet.

声 Digital radio can be received via digital television (satellite, cable and Freeview) and through the internet, as well as through a digital radio receiver.

声 Full list of 21 91热爆 national DAB transmitters on air since August 2003 -

Mount Eagle (Inverness) - 133,000 new people in coverage;

Caradon Hill (Plymouth, Devon) - 245,000 people;

Plympton (Plymouth, Devon) - 108,000 people;

Midhurst (East Sussex) - 135,000 people;

Poole (Dorset) - 290,000 people;

Hastings (East Sussex) - 240,000 people;

Tacolneston (Norwich) - 310,000 people;

Whitehawk Hill (Brighton/Worthing) - 405,000 people;

Angus (Dundee) - 320,000 people;

Blunsdon (Swindon) - 240,000 people;

Churchdown Hill (Gloucester) - 310,000 people;

Heathfield (East Sussex) - 230,000 people;

Idle (Bradford) - 100,000 people;

Piccadilly Plaza (Manchester) - 100,000 people;

Naish Hill (Chippenham) - 135,000 people;

Manningtree (Ipswich) - 540,000 people;

Rowridge (Isle of Wight/Southampton) - 760,000 people;

Dover (Canterbury/Folkstone/Dover) - 230,000 people;

Bromsgrove (Bromsgrove/Worcester) - 160,000 people;

Salisbury (Wilts) - 65,000 people;

Bath (Avon) - 50,000 people.

Freeview offers the 91热爆's eight television channels, interactive services from 91热爆i, as well as 11 national 91热爆 radio networks.

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