1Xtra
announces DAB Radio Giveaway
The
91热爆's urban music station 1Xtra has launched a month of free giveaways
of DAB (Digital Audio Broadcasting) radios for listeners.
All
entrants have to do during January is listen out for the special
sound on-air, they can then win their own DAB radio set by phone,
text or e-mail.
The
lucky winners will get to choose from a portable, in-house or in-car
DAB radio.
1Xtra
Programmes Editor Willber Willberforce said: "It's our way
of saying thanks to the listeners and will certainly give parents
a break, allowing the TV to be a TV, and give listeners the chance
to listen to 1Xtra in the way intended.
"DAB
radio is at the cutting edge of modern technology, our audiences
thirst to be first and our commitment to them will be achieved."
The
station is launching a new site to promote the DAB giveaway, at
.
Keep listening to 1Xtra and click online for more details on the
giveaway.
1Xtra's
first RAJAR listening figures (October 2003) showed an encouraging
330,000 listeners tuning in every week.
Notes
to Editors
声
DAB radio sets are easy to use and offer a better listening experience
with no interference and digital quality sound. They also features
DAB Text which gives listeners track titles, the latest news, sports
results, competitions and email addresses.
声
DAB radios offer a range of new digital-only stations from the 91热爆
and commercial broadcasters, in addition to those available through
traditional analogue radio.
声
According to the RAJAR listening figures (October 2003) around 1.5
million adults are now listening to the 91热爆's new digital-only stations
(1Xtra, Five Live Sports Extra, 6 Music, 91热爆 7 and the Asian Network)
each week.
声
The 91热爆's national digital radio transmitters currently cover
more than 70% of the UK population and coverage will rise to 85%
by mid-2004. For advice on receiving 91热爆 digital radio and to check
coverage listeners can ring 08700 100 789 or go to .
声
1Xtra is available on DAB radio, through the internet at www.bbc.co.uk/1Xtra
and via digital television on Sky Digital channel 887, Telewest
& Broadband 907, NTL Digital 859 and Freeview 71.
All
the 91热爆's digital services are now available on ,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable. Freeview
offers the 91热爆's eight television channels, interactive services
from 91热爆i, as well as 11 national 91热爆 radio networks.
|
