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24 September 2014
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10.10.03


ABOUT THE 91Èȱ¬


91Èȱ¬ has poetic vision for White City


The 91Èȱ¬ has unveiled a unique and collaborative project – Voices Of White City.


The project is an integral part of the 91Èȱ¬'s far-reaching building and public art initiative across the UK and marks the first stage in the opening of the Media Village in West London to 91Èȱ¬ employees.


Voices Of White City will bring together professional and amateur writers in a project encompassing all forms of written and performed language which will be visualised by John Morgan.


The 91Èȱ¬ will actively encourage the local community to be part of the initiative through a variety of workshops that will enable local residents to submit their own "voices" or texts.


This innovative scheme to integrate buildings, public art and the voices of the local community demonstrates the 91Èȱ¬'s strategy to connect on every level with its audiences.


John Smith, Director of Finance at the 91Èȱ¬, who is leading the 91Èȱ¬'s overall public buildings and arts project, commented:


"Voices Of White City is an exceptional project that fuses public art with the local community.


"It is one of a series of public art projects that over the next few years will directly connect the 91Èȱ¬ with its audiences throughout the country in surprising and unusual ways."


Poet Laureate, Andrew Motion, will work on five pieces together with John Morgan to launch the project.


The first will be integrated into the landscaped 92-metre approach to the main entrance of the new buildings by Allies and Morrison.


Drawing on texts submitted from local people of all ages and backgrounds, John Morgan will then re-interpret them as permanent and temporary installations across the White City Media Village and surrounding area.


Various media will be used, from LED screens and posters to live readings, permanent engravings onto the buildings themselves and three dimensional sculptures.


White City will literally be transformed into a living, organic art exhibit – probably the first time that art has been used on such a large public scale in one area – and will reflect a legitimate cross-section of the people who work at the 91Èȱ¬ and live within the local community.


Over the next three years, the 91Èȱ¬ will undertake one of the most far-reaching public building and arts initiatives in the UK, underlining its commitment to championing new talent and creativity in the UK.


Voices Of White City was initiated and developed by art consultants, Art Project Management.


Notes to Editors


1. Andrew Motion is currently Professor of Creative Writing at Royal Holloway & Bedford New College. He was Professor of Creative Writing at the University of East Anglia from 1995-2003.


He was named Poet Laureate in 1999 and is a Fellow of the Royal Society of Literature.


2. John Morgan studied Typography & Graphic Communication as his first degree and has worked extensively in the UK and abroad as well as writing for various design journals and teaching.


He was a founder member of Workplace Co-operative 115 – a new building project intended for use by designers, makers and artists and he continues studio practice with amongst others, The Serpentine Gallery, Hamilton's Gallery, Byam Shaw School of Art and Fotanka.


Poetry enters the new media age in 91Èȱ¬'s poetry competition (09.10.03)


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