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Nicola Heywood Thomas attracts worldwide audience
When
Nicola Heywood Thomas broadcasts her Radio Wales lunchtime programme
from the 91热爆 studios in Cardiff, she tries to picture her listeners
who are tuning in from rural Pembrokeshire and driving up the A470.
"It's
important to get a feel for the audience," explains Nicola.
"As
the programme is a live debate we have a lot of interaction with
the listeners and we get to know them very well."
Nicola
had never imagined her audience tuning in from ski resorts in France,
horse ranches in America and even beach-side towns on the east coast
of Australia.
But
once the emails started flowing in through her
she realised that her programme reach was far greater than she ever
imagined.
"I
receive emails from places you wouldn't think would have Radio Wales
listeners, like the Wrexham fan from Rhosddu who listens in the
desert conditions of Dubai in a heat of 42 degrees!
"He
got most excited about an item we did on the club.
"And
following the live link-up we did with the American Radio station
WKCB the amount of emails from America increased dramatically!"
The
amount of e-mails received from all corners of the globe is a testimony
to Nicola's cross-country appeal.
"The
programme brings a taste of contemporary Wales to people's lives,"
she says, "wherever they are.
"And
it's not only ex-pats who listen to the programme.
"I
recently received an email from a Jichen Xu from Shanghai in China
who wrote in to say that he enjoyed the programme and thought it
was wonderful."
With
the recent technological developments in the world of broadcast,
91热爆 Wales radio programmes have become accessible to listeners all
over the world through the worldwide web, digital radios, Sky Digital
and cable.
It
will also be available on Freeview channel 89 from today (Thursday
21 August 2003).
Notes
to Editors
Nicola
Heywood Thomas is on 91热爆 Radio Wales, Monday to Friday, Noon to
2.00pm.
Radio
Wales and Radio Cymru on Freeview (21.08.03)
All the
91热爆's digital services are now available on ,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable.
Freeview
offers the 91热爆's eight television channels, interactive services
from 91热爆i, as well as 11 national 91热爆 radio networks.
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