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24 September 2014
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30.09.02

91热爆i
TV ENTERTAINMENT


91热爆i gives the vote to Fame Academy fans

Viewers of Fame Academy, the 91热爆's new reality TV show, will be able to catch all the latest news, tears and tantrums, successes and failures, whenever and however they want it, as well as voting to save their favourite students through a raft of interactive services launching through 91热爆i.


For Fame Academy addicts, there will be round-the-clock news updates, highlights packages, profiles and pictures available across all three digital interactive TV platforms, the internet, broadband, SMS, WAP and PDA.


The series produced by Initial (a part of Endemol UK) will provide the ultimate musical training academy for 12 talented performers culminating in the opportunity of a lifetime which will include a recording contract with Mercury Records.


The Friday night primetime entertainment show will be presented on 91热爆 ONE by Cat Deeley and Patrick Kielty and programmes will also air through 91热爆 Choice, 91热爆i and C91热爆.


Each week, three students who have not made the grade are put on probation, where they will have to sing for survival.


Viewers hold the fate of one of the students in their hands and vote for who they want to save. The remaining students choose to keep one of the other two probationers.


Viewers can vote live through their TV screen by pressing the red button on the digital satellite and digital cable platforms during programmes, and also via their mobile phone by sending in a text message with the word VOTE + the student's name to shortcode 81123, as given in the programme.


In addition, digital satellite viewers can vote and watch live-link action from inside the Academy outside of broadcast hours by pressing red or accessing the Fame Academy service through the 91热爆i-bar (Press Text key for menu).


They can also access exclusive video footage and really get to know the students and teachers through personal profiles, catch up on bitesize news bulletins, watch video highlights of unseen Academy antics, and access a unique service where the viewer can watch 91热爆 ONE as well as the live Fame Academy footage side by side at any time.


Digital Terrestrial viewers can choose between two additional video streams during live Fame Academy broadcasts - a live-link of what's happening there and then and a continuously updated half hour highlights package.


There is also a text service available (Press Text) outside of broadcast hours for DTT and DSat viewers with exclusive student and teacher diaries, plus Fame Academy secrets revealed.


On Digital Cable, viewers can look up more information on the students and teachers personal profiles and learn all about them through their journals, diary columns and photo galleries.


There's also the hottest news snippets, upcoming events and 24-hour viewer voting.


The website at is the perfect partner if you just can't wait to find out the latest news.


Keep up to the minute with video news bulletins, plus on-demand video clips of all the best Academy action.


Email in questions to the students who will appear live online, chat to other fans on the message board and check out a host of downloads, facts and figures, games and polls to keep you entertained between programmes.


And, for aspiring popstars, there's a link to the Radio 1 OneMusic site with hints, features and real-life stories on how to make it in the music business.


For fast internet broadband users, log on to video news updates every day, exclusive weekday web interviews with the students and 'top of the class' video clips. More information on 91热爆i's broadband services is available at .


And if you want to catch news updates on the move, there is also a WAP and PDA service offering news bulletins, student diaries and details on how to cast your vote. More information on 91热爆i's mobile services is available at .


For any kind of Fame Academy craving, 91热爆i is there with the answer, however and whenever you want it.


Notes to Editors


91热爆i is the name for the 91热爆's interactive services working across the web, interactive TV and personal organisers.


91热爆i provides a single signpost and easier way of getting to the 91热爆's great information, entertainment and education services, no matter how you choose to access it.


The Fame Academy opens its doors from 8.30pm on Friday October 4 on 91热爆 ONE.


The Fame Academy students have been selected over the last couple of months from over 10,000 hopefuls.




The 91热爆i website at was produced by Endemol's Interactive Media Department, and news and profile content from here has been reversioned for WAP and PDA.


Digital interactive TV applications for digital satellite, terrestrial and cable were built by 91热爆 New Media and designed in conjunction with VictoriaReal.


The SMS voting application is managed and designed by Endemol (UK) Interactive and Initial.


Text messages sent in to the programme are charged at up to 12 pence per message.

91热爆 Fame Academy announces 2002 intake of students


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