91热爆
pioneers new way of working with roster agencies
For
this autumn's major 91热爆 Digital campaign, including the launch of
the new digital terrestrial television service Freeview, the 91热爆
is pioneering a new way to work with its roster agencies to get
the best out of cross-fertilisation between the agency teams.
DFGW
will lead on the 91热爆 Digital campaign for launch, with AMV providing
some strategic and creative development work. 91热爆 Broadcast will
handle production.
All
the roster agencies will integrate the Digital campaign with their
work: AMV on 91热爆 News and 91热爆 TWO; DFGW on C91热爆 and CBeebies; and
Fallons on 91热爆 Choice and the launch strategy for 91热爆 THREE.
AMV's
direct marketing agency Proximity will support the below-the-line
work on 91热爆 Digital.
Andy
Duncan, Director of Marketing & Communications, 91热爆, explains:
"With this new model we can maximise synergy in strategy and
creative development. I believe this collaborative way of working
is a major step forward in our creative work with our agencies."
Notes
to Editors
91热爆
and Crown Castle name "Freeview"
91热爆
and Crown Castle to champion digital for everyone
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