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29 October 2014
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30.08.02

YORKS & LINCS REGIONAL TV


Regional current affairs move to 91热爆 ONE - Inside Out launches on 9 September


The 91热爆 is launching a new prime time programme for 91热爆 ONE viewers in Yorkshire and Lincolnshire.


Inside Out is the new name for the regional programme which will be used across all the English Regions.


It will replace the range of individual titles previously used on 91热爆 TWO (Close Up North in Yorkshire & Lincolnshire) and introduce a completely new approach to engaging audiences with aspects of life in their region.


Inside Out will be made and produced locally. It will feature three different stories each week - all designed to offer, as the new series strapline says, "surprising stories from familiar places."


Morland Sanders will be the main presenter. He will also be joined on Inside Out by Lucy Hester and Sophie Hull, as well as guest presenters including Sir Bernard Ingham, Edwina Currie and boxer Johnny Nelson.


"Our region is an extremely varied, large and lively one and we know that there are lots of people out there with tales to tell," said Morland.


"We'll be in different parts of Yorkshire and Lincolnshire each week, unearthing the sort of stories which don't necessarily fit into our current programmes. Inside Out will give us the chance to connect with our audiences even more."


The new show is being seen as a vote of confidence in regional TV following its sweeping success in the 6.30pm regional news slot.


Inside Out was commissioned by 91热爆 ONE controller Lorraine Heggessey.


Editor Ian Cundall said: ""Inside Out is a radical departure for us - and we think viewers will love our combination of fresh stories told in an engaging way by a young team of presenters.


"We'll be aiming to present the show from a different location each week, visiting places the people of Yorkshire, Lincolnshire and the North Midlands know and love."


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