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24 September 2014
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14.02.02

SPORT RELIEF


Sport Relief aims to combat British sporting apathy


Sport Relief, a new fundraising campaign from Comic Relief and 91热爆 Sport, is encouraging the British public to get active and raise money for kids and young people who are vulnerable and at risk.


A new survey, published today by UK Sport and Sport England, reveals nearly a million people will be lost from sport in Britain in the next 30 years, if current trends continue. The Sport Relief fundraising campaign, backed by Sport England, is aiming to get the UK off the sofa and onto their feet over the next five months. The campaign will culminate on 13 July with a night of sports celebrities, music and entertainment on 91热爆 ONE.


Kevin Cahill, Chief Executive, Comic Relief said: "This report demonstrates that Sport Relief has come at exactly the right time. We聮re offering both kids and adults a chance to not only get active but be part of a unique moment in time when the world of sport comes together to raise money and do some good."


A number of sport聮s greatest names have already offered their support to the campaign, including Sir Steve Redgrave, Nasser Hussain, Martin Johnson, David Beckham, Ellen MacArthur, Michael Owen, Jenny Pitman, Mike Atherton OBE, Mick McCarthy, Paula Radcliffe, Matthew Pinsent, Sebastian Coe OBE, Sir Henry Cooper, Katherine Merry, Jonathan Edwards, Lawrence Dallaglio and Martin Offiah.

Joining them will be most of the major sporting bodies, teams and events including The FA and the England Football team, The England Cricket team, The Grand National, Sport England, The RFU, The Youth Sport Trust and SportsAid. The Lawn Tennis Association has already announced that it is raising money for Sport Relief through the SpeedServe initiative.


As well as at home, children and young people around the world will benefit from every penny raised though Sport Relief. Half of the money raised will stay here in the UK using sport and play to help unite and heal young people living with violence and support those in crisis. The other half will reach the most vulnerable children in some of the poorest countries in the world.


The Commonwealth Education Fund is matching the international efforts of Sport Relief to give an education to some of the world's poorest children who would otherwise simply be forgotten and missed out.


People can log on to and register their details to receive more information next year.


Notes to Editors


Around the World


路 About 2.7 million of the 40 million people now living with HIV/AIDS are under 15 years old. Around 800,000 children were infected with HIV and 580,000 died of AIDS in 2001 alone. (UNAIDS -December 2001)
路 Over 100 million children are working and living on the street. (Oneworld, 2001)
路 More than two million children have been killed by conflict in the last 10 years and 300,000 have been recruited as soldiers. (UNICEF, July 2001)
路 125 million children never attend school. (Oxfam, 2001)


In the UK


路 Thousands of people have died and been injured in the decades of conflict in Northern Ireland and young people are still living in communities torn apart.
路 Young people often live in fear or threat of violence as they find themselves divided by religion, lifestyle or culture.
路 Two out of three children living in a family where their mother faces violence and abuse at home, are also abused by their mother聮s partner. (Women聮s Aid, 2001)
路 Last year, over 2,500 children arrived here alone to seek asylum having fled their homes and families in fear. (91热爆 Office 2000)



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