91Èȱ¬

As part of its strategy to drive international growth, 91Èȱ¬ Worldwide, the 91Èȱ¬â€™s main commercial arm and a wholly owned subsidiary of the 91Èȱ¬, today announces the appointment of a regional Executive Vice-President (EVP) for Europe, Middle East and Africa (EMEA), Joerg Bachmaier.

This follows the announcement last week of Fred Medina as the EVP for Latin America. One of three new regional EVP appointments at 91Èȱ¬ Worldwide, Joerg will be responsible for 91Èȱ¬ Worldwide's strategic development in EMEA (excluding the UK) and delivering new brands, products and services initiatives to drive future revenue growth across the region. The new role reflects 91Èȱ¬ Worldwide's stated strategic aim of driving international revenue growth and an increased focus on regional opportunities. Similar roles are being created for Latin America and for Asia, in addition to existing positions for North America and for Australasia.

Joerg comes aboard from Endemol Group, where he was Senior VP/General Manager for the Americas for Endemol Worldwide Brands. During his time there, his focus was on extending Endemol's global IP across multiple platforms and territories, including investment in product development and the creation of games applications, live events, consumer products, digital activities and branded entertainment. Since joining Endemol USA in 2006, Joerg's roles have included Vice President of Business Development and SVP of Digital Media. Prior to joining Endemol, Joerg was the Director of New Media & Business Development for ZDF Enterprises.

Joerg joins 91Èȱ¬ Worldwide in November and will report to Paul Dempsey, Managing Director Consumer Products and the Managing Director responsible for EMEA on 91Èȱ¬ Worldwide's Executive Committee.

Paul Dempsey, Managing Director Consumer Products and EMEA said: "I believe we have a significant opportunity to grow our business across EMEA. The creation of this new senior role will give us the focus to drive this opportunity through collaboration across existing and new business initiatives. Joerg is a well-respected and experienced senior executive who will spearhead our growth plans at the heart of the region. I look forward to welcoming him in November."

Joerg Bachmaier said: "My years in Los Angeles taught me to develop high-quality content cost-efficiently, follow a more consumer-oriented approach and create innovative transmedia franchises which allow experiences and creativity to travel seamlessly across all screens. I am thrilled to bring my experience back to Europe and to have found such a great new home with 91Èȱ¬ Worldwide."

Anna Hollaway