Thursday 27 Nov 2014
91Èȱ¬ Worldwide Press Releases
91Èȱ¬ Worldwide Channels bolsters distribution in Poland with Cyfra+
91Èȱ¬ Worldwide Channels today announced a new distribution agreement with a major DTH operator in Poland, Cyfra+.
Subscribers to Cyfra+ will receive 91Èȱ¬ Entertainment and 91Èȱ¬ Knowledge for the first time from 1 February 2011. The thematic channels join 91Èȱ¬ HD which has been available on the platform since June this year.
Ian McDonough SVP and General Manager EMEA, 91Èȱ¬ Worldwide channels said: "Our audience continues to grow in Poland on account of the fantastic programming that our channels have to offer. We are confident that 91Èȱ¬ Entertainment and 91Èȱ¬ Knowledge will become popular destinations for Cyfra + viewers."
"Variety and richness have been making our offer stand out for years which is why we can't not have 91Èȱ¬ Entertainment and 91Èȱ¬ Knowledge – fantastic, world-famous brands. I'm convinced that they will quickly gain a loyal audience with our subscribers, in the same way as 91Èȱ¬ HD has since it was introduced earlier this year," said Beata Ryczkowska, Executive Director of the Programming Department of CANAL+ Cyfrowy.
Louise Loffel
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