91Èȱ¬

Starting 22 December, subscribers of Hong Kong Cable, one of Hong Kong's largest pay-TV operators, will have access to 91Èȱ¬ Lifestyle, 91Èȱ¬ Entertainment and CBeebies. The three channels will join 91Èȱ¬ Knowledge, which launched on the platform less than two months ago, and 91Èȱ¬ World News.

All five channels will be available free of charge to all Hong Kong Cable* subscribers from 22 December to 21 January 2010, after which they will be part of the 91Èȱ¬ Family Pack. During the freeview period, viewers who purchase a 12-month subscription to the 91Èȱ¬ Family Pack will get the channels free for an extra month.

Mark Whitehead, Senior Vice President and General Manager, 91Èȱ¬ Worldwide Channels Asia, commented on the launch of the three channels: "We are excited to be expanding our distribution and that the full portfolio of channels encapsulating the quality, breadth and depth of our programming, will be available to Hong Kong Cable subscribers."

"Hong Kong is an important market for 91Èȱ¬ Worldwide and our partnership with Hong Kong Cable builds on our commitment to bring great quality programming to more viewers in Asia," he added.

Said Vincent Cheung, Vice President, Subscription Services of Hong Kong Cable, "91Èȱ¬ Worldwide's channels enjoy wide acclaim, and are already household names in Hong Kong. We are confident that the channels’ high quality programming across a range of genres, available on the 91Èȱ¬ Family Pack, will be welcomed by our viewers."

In Hong Kong, the 91Èȱ¬ Knowledge, 91Èȱ¬ Lifestyle and 91Èȱ¬ Entertainment are subtitled in Chinese.

91Èȱ¬ World News is available on channel 75 and 91Èȱ¬ Knowledge is on Channel 49.

The new 91Èȱ¬ channels on Hong Kong Cable

91Èȱ¬ Lifestyle offers inspiration for home, family and life. The channel dishes up six strands of programming to entertain engage and inspire viewers - home and design, food, personal development, fashion and style, health and parenting. Popular programmes on the channel include How to Look Good Naked, Ramsay’s Kitchen Nightmares and Grand Designs.

91Èȱ¬ Lifestyle will be available on Channel 131.

CBeebies, the UK's number one children's channel, provides a high-quality, interactive, entertaining and educational experience for pre-school children, offering them a safe haven in which to learn about, and enjoy, the world around them. CBeebies offers internationally-acclaimed and award-winning household favourites such as Teletubbies, In the Night Garden and Charlie & Lola.

Programmes on the channel emphasise educational entertainment and are supported by the core 91Èȱ¬ values, ensuring they are trustworthy, reliable and informative. CBeebies is advertising-free and provides a safe, non-violent environment for the channel's viewers.

CBeebies will be available on Channel 140.

91Èȱ¬ Entertainment showcases the best comedy, drama and light entertainment from the 91Èȱ¬ and other UK production houses. Some of the programmes premiering first and exclusively on the channel in January include long-running favourite, Dr Who (series four), the award-winning The Graham Norton Show (series five) and Waking the Dead (series seven).

91Èȱ¬ Entertainment will be available on Channel 130.

* except for Bonus Pack and Cable No. 1 subscribers

NOTES TO EDITORS
About Hong Kong Cable
Launched in 1993, Hong Kong Cable Television Ltd. set the trend of multi-channel pay-television service for Hong Kong. It currently produces over 10,000 hours of programming a year and is one of the largest pay television operators and content providers in Hong Kong.
Throughout the years, it has successfully established a leading position in News, Movies and Sports television programming, providing top rate programmes to individual consumers, mobile operators as well as commercial places and public transportation system.

Jeanne Leong