91Èȱ¬

91Èȱ¬ Worldwide today announced that its Festive Recipes app is now available on the App Store in time for Christmas. The app will help solve festive food dilemmas and help users cook like a pro. It includes specially chosen festive recipes, how-to videos and a very handy turkey-timer all from the UK’s number 1 food website*.

The app comes with carefully selected food ideas for the festive period from irresistible canapés, starters and classy cocktails to classic Christmas dinners with all the trimmings, all triple-tested by 91Èȱ¬ Good Food's expert cookery team. Each recipe is accompanied by stunning photography to tantalise the taste buds and foolproof, easy to follow how-to information. Once you find a recipe you like you can store it in your favourites to find it easily later or even email it to a friend.

The app also features a selection of instructional videos with handy demonstrations on cooking techniques, such as knife skills or making your own mayonnaise. You can find detailed information on seasonal ingredients and what to do with them, the app also features a turkey-timer that allows you to input the size and weight of your turkey to get estimated cooking times.

Digital Publisher at 91Èȱ¬ Worldwide, Alex White said: "I'm sure Festive Recipes will be an instant hit with both novice and experienced cooks. Preparing festive meals can be a bit overwhelming; deciding what to cook, buying the right ingredients, ensuring everything is cooked at the same time and making sure it all looks pretty on a plate when you serve it to expectant guests. The app combines 91Èȱ¬ Good Food's expert knowledge, advice and ideas in one handy pocket-sized companion, perfect for providing everyone with some festive foodie inspiration."

The Festive Recipes app was developed for 91Èȱ¬ Good Food by agencymobile.

The Festive Recipes App is available for £2.39 from the App Store on iPhone® and iPod® touch or at . For thousands more recipes and ideas to choose from log on to .

Festive Recipes is the second iPhone app to be launched by 91Èȱ¬ Worldwide, following the successful Radio Times App launched earlier this year.

*based on a Nielsen survey August 2009 showing bbcgoodfood.com to have the highest online growth in its sector

NOTES TO EDITORS
i) The 91Èȱ¬ Good Food app was developed in partnership with agencymobile.
ii) Market leading 91Èȱ¬ Good Food magazine recently celebrated its 20th anniversary with 323,171 monthly readers. The website, , has 1.9 million unique users, with a database of more than 6,000 recipes and is the category leading website.
iii) Good Food's festive iPhone app is the second app from 91Èȱ¬ Worldwide following on from the launch of Radio Times' iPhone app. The Radio Times application has a single fee of £2.99 enabling Apple customers to browse Radio Times' extensive listings including seven days worth of TV and radio programme information across 400 channels and stations.

Click here to view and download a .

Amy Broomfield