91Èȱ¬

91Èȱ¬ Worldwide Australia has made its long-form content available on mobile platforms for the first time in New Zealand after the conclusion of a deal with Telecom for its Mobile TV service.

Subscribers can now stream episodes of Top Gear, Doctor Who, Little Britain, The Office and Extras through the XT Network’s mobile site - TWorld.

The deal includes a significant amount of content, with hit comedies such as The Catherine Tate Show and cult classic The Mighty Boosh slated for future launch.

"This deal brings quality drama, comedy and entertainment programming direct to mobile," said Louisa Bayles, 91Èȱ¬ Worldwide Australia's Digital Sales Manager.

"Streaming through Telecom's Mobile TV service means that fans of Doctor Who and Top Gear can now enjoy them whenever they want, but this is also a fantastic opportunity to reach out to new audiences."

"We are thrilled to have award winning 91Èȱ¬ shows as part of our top line-up of content from New Zealand and overseas networks. Mobile TV is proving a popular addition to our TWorld mobile site with Kiwis throughout the country taking advantage of its breadth and quality of shows," added Paul Taylor of Telecom NZ.

Making content available on digital platforms is a core part in 91Èȱ¬ Worldwide's objective of securing the broadest possible distribution strategy for its huge range of television content.

Louise Alley