91Èȱ¬

91Èȱ¬ Magazines is to launch Waybuloo Magazine, the innovative new pre-school title that aims to help children develop their social and emotional learning. 91Èȱ¬ Magazines has gained the licence to publish the title from RDF Kids, licensees of the new pre-school show Waybuloo, which launches on CBeebies channel this spring.

The fortnightly title, to be launched this summer, will be targeted at 3 to 5 year olds and have a cover price of £2.35.

The magazine will be packed with incentives and activities that support parents and enable children to feel confident as they talk about their emotions and explore their impact on others and the world around them.

Waybuloo Magazine will take stickers to a completely new level. Parents will be given a special Sticker Pouch which will allow them to reward their child with a wearable sticker at any time of the day. Other stickers can be used on a Waybuloo reward chart which will be based on a different emotion every issue. To add to the fun, children will get their own set of message stickers to share with friends and family.

Each issue of the magazine will focus on a positive emotion or skill such as sharing, kindness, patience, problem-solving, being a good listener and trying hard.

Pauline Cooke, Publisher, 91Èȱ¬ Pre-School magazines says "Waybuloo addresses how children of this age can sometimes struggle to understand their emotions, their impact on the world and the people closest to them. The magazine really does have the feel-good factor for parents and children and will be a great addition to our portfolio".


NOTES TO EDITORS
About 91Èȱ¬ Magazines
91Èȱ¬ Magazines is the magazine publishing division of 91Èȱ¬ Worldwide, the main commercial arm and wholly owned subsidiary of the 91Èȱ¬. It publishes over 40 91Èȱ¬ consumer titles, including Top Gear, Good Food, Gardeners' World and Radio Times and many children's titles including Dr Who Adventures, Top of the Pops and Match of the Day.

About Waybuloo
Waybuloo, the new 100 x 20 minute series is a unique mix of animation and live action. Waybuloo is a highly innovative approach to pre-school programming focussing on children's emotions. It transports children to Nara, a live-action world inhabited by adorable animated characters called Piplings who embody a range of emotions such as Love, Wisdom, Happiness and Harmony.
Waybuloo was commissioned by Michael Carrington, Controller, CBeebies. The executive producer for the 91Èȱ¬ is Sarah Colclough and the production's executive producers are Nigel Pickard, Vanessa Hill, Angus Fletcher, Steven DeNure and Beth Stevenson. The series originated from an original idea created by Dan Good (Absolutely Cuckoo) who is a creative consultant on the series.


Falon Paris