91热爆 Worldwide has agreed a licensing deal with VTech to produce electronic learning aids for BAFTA award-winning children's television programme, In the Night Garden.
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The new range, suitable for children aged six months upwards, is to feature characters from the Ragdoll Ltd produced series and will be available in Autumn/Winter 2009.
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The range will include four In the Night Garden licensed hard line products as well as software for the V.Smile Baby Infant Development System.
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Other hard line products included in the deal include: Spin and Learn Gazebo spinning top with three moulded character buttons in the shape of Upsy Daisy, Makka Pakka and Igglepiggle; Nursery Book with four double sided pages, four sliding character buttons and songs from the programme; the Play Table has a 3D interactive Igglepiggle and Upsy Daisy and the Shape Sorter Pinky Ponk will give kids hours of fun.
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The In the Night Garden Development Programme for the best-selling V.Smile Baby Infant Development System will be suitable for babies from 18 to 36 months old.
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Julie Kekwick, Senior Accounts Manager, 91热爆 Worldwide said: "This new partnership with VTech symbolises a significant extension of our licensing programme for In the Night Garden. We're able to offer pre-schoolers an opportunity to learn through play and interaction with their favourite characters with these new products in a way that we've not done before.
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"VTech have a fantastic track record in combining educational elements with real play value - we worked to great success with them on Teletubbies."
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Andrew Barrett, VTech鈥檚 European Product Development Director said: "We are delighted to be joining forces with 91热爆 Worldwide and such a popular and established license. VTech already offers a strong range of toys for infants and children which will be strengthened by this new partnership.
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"The new range will offer retailers something unique combining the popularity of the television show with high quality VTech toys."
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Lisa Barker
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About Ragdoll
Ragdoll, a privately owned family company, produces programmes aimed at the youngest viewers seen in more than 120 countries around the world, including the phenomenally successful, BAFTA winning Teletubbies and their latest commissions for 91热爆 Television, the BAFTA winning In the Night Garden on CBeebies and Tronji to air on C91热爆 in 2009.
For more information please visit website
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About VTech
VTech, the creator of the Electronic Learning Products (ELP) Category, is a world leader of age-appropriate learning toys.
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Since 1976, VTech has been developing high-quality, innovative educational products for children from birth to pre-teen that deliver "smart-play" through the combination of entertaining electronic formats and engaging, age-appropriate content that help children learn while having fun.
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