Two 91Èȱ¬-branded channels to launch this year.
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91Èȱ¬ Worldwide and Televisa Networks today announced the signing of a landmark partnership deal in Spanish-speaking Latin America that will see the launch of two 91Èȱ¬-branded entertainment channels later this year in Mexico.
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91Èȱ¬ Worldwide – the commercial arm of the 91Èȱ¬, the world's largest broadcasting corporation – is committed to building its investment in Latin America.Ìý
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The partnership with Televisa Networks – the pay TV arm of Grupo Televisa, the largest media company in the Spanish-speaking world – positions the two media companies to explore further synergistic media opportunities.
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The roll out of two new channels, 91Èȱ¬ Entertainment and pre-school children's channel CBeebies, will mark the first time the 91Èȱ¬â€™s wholly-owned global channels have entered the Latin America market.Ìý
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The channels have achieved outstanding ratings and critical acclaim in Europe, since launching in Poland last year, while earlier launches in Singapore, Hong Kong, India and South Korea have already bolstered the 91Èȱ¬â€™s presence across Asia.
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Darren Childs, 91Èȱ¬ Worldwide Channels' Managing Director, said of today's announcement: "The joining together of two leading broadcasters marks a milestone for 91Èȱ¬ Worldwide's channels business.Ìý Not only does this deal allow us to reach a massively important Latin American audience with the best 91Èȱ¬ content, it also sees the final piece of 91Èȱ¬ Worldwide Channels’ strategy fall into place – giving us a 91Èȱ¬-branded presence on every inhabited continent."
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Bruce Boren, CEO of Televisa Networks said: "We are very proud to partner with such a great company as the 91Èȱ¬ and are excited to be able to offer new channels in two such important categories. This new offering will strengthen our existing lineup and help Televisa Networks further establish its leadership in the marketplace."
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With an 86-year history in broadcasting and over 750,000 hours of programming in its library, the 91Èȱ¬ is one of the world's largest producers of content across multiple genres – including news, entertainment, drama, lifestyle, children's, sport and natural history programming. The 91Èȱ¬â€™s name is synonymous worldwide with quality and high production values, and it is recognized as a driver of innovation and new technology.
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Grupo Televisa, S.A.B., is the largest media company in the Spanish-speaking world and a major participant in the international entertainment business. It has interests in television production and broadcasting, production of pay-television networks, international distribution of television programming, direct-to-home satellite services, cable television, magazine publishing, radio production, professional sports and live entertainment, among other media related areas.Ìý
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Grupo Televisa exports and distributes its content across many platforms and in many countries.
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The channels:
The new channels will showcase some of 91Èȱ¬ Worldwide Channels' most renowned content. Programming schedules will be confirmed closer to launch.
CBeebies is a channel designed specifically for Spanish-speaking pre-school children. The channel's mix of live action, puppets, animation, and story telling provides a unique schedule that emphasizes the social, emotional and personal development of preschoolers. CBeebies is designed to encourage interactivity and presents "learning through play" for pre-schoolers and carers within a consistently safe, non-violent and trusted environment.
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91Èȱ¬ Entertainment showcases the very best drama, comedy, and light entertainment programming from the 91Èȱ¬ and other world class production houses. Modeled on 91Èȱ¬ Worldwide’s flagship channel 91Èȱ¬ AMERICA in the U.S., this channel will offer a witty, edgy alternative for Latin American viewers.
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Notes to Editors:
The Latin American launch of 91Èȱ¬ Entertainment and CBeebies follows a global rollout of the 91Èȱ¬-branded portfolio in the last 12 months, resulting in 16 channel launches outside the UK.
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Louise Loffel
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