U.S. fans get passport to go anywhere with Robin Hood, Torchwood and Little Britain
听
NEW YORK - The 91热爆 today announced that for the first time 91热爆 AMERICA programming will be available for purchase and download from the iTunes Store in the U.S.
().
听
Making 91热爆 programming available on the iTunes Store is key to the strategy of 91热爆 Worldwide, the commercial arm of the 91热爆, in securing the broadest possible distribution for its huge range of television content.
听
This new offering allows 91热爆 AMERICA's viewers to further engage with the channel's hit shows and delivers highly addictive programming to a new audience.
听
"91热爆 is delighted to provide U.S. audiences with the unique ability to purchase and download select award-winning听91热爆 AMERICA听programming on the iTunes Store," said Beth Clearfield, Vice President of Digital Media and Business Development, 91热爆 Worldwide America.
听
"As the first U.K. broadcaster available in the U.S., 91热爆 is leveraging its trusted international brand in entertainment to provide our audiences with a first-rate digital experience."
听
Starting today on iTunes, customers can purchase single episodes and complete seasons of 91热爆 AMERICA's hit sci-fi series Torchwood, the outrageous award-winning comedy Little Britain and hit drama series Robin Hood - which premiered its second season Saturday on cable channel 91热爆 AMERICA.
听
During the run of the new season, Robin Hood episodes will be available on iTunes 24 hours after its premiere, Saturdays at 9 p.m. ET/PT on 91热爆 AMERICA.
听
The 91热爆 was the first UK broadcaster to offer television programs on iTunes in the UK and now offers its critically-acclaimed programming to be purchased in the U.S. for $1.99 per episode and then viewed on a Mac or PC, iPod with video, iPhone or widescreen TV with Apple TV.
听
Alongside the company's existing deals with online outlets such as YouTube and MySpace, the availability of programming on iTunes brings the 91热爆鈥檚 content to millions of new U.S. viewers.
听
听